Overview

The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

The Marketing degree from Kent State University offers students the opportunity to have a generalist’s perspective or to focus on one of four concentrations. Students gain a working knowledge of the theory and practice of marketing and learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses.

Learning Outcomes

Graduates of this program will be able to:

Demonstrate an understanding of segmentation, target marketing and positioning.

Demonstrate an ability to collect and analyze market research data.

Demonstrate an understanding of effective personal selling tactics.

Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.

Programme Structure

Courses include:

Marketing Applications

Consumer Behavior

Professional Selling

Marketing Research

Marketing Policies And Strategies

Financial Accounting

Managerial Accounting

Business Analytics

Marketing Analytics

Supply Chain Management

Exploring Business

Advanced Professional Development

Information Systems And Digital Technologies

Human Communication

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-06-01 00:00:00 , International
Starting 2027-01-12 00:00:00
- Apply before 2026-10-01 00:00:00 , International

More details

National: Application and all required materials must be submitted seven days before the start of the semester

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Kent, United States
North Canton, United States

Disciplines

Marketing View 1053 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A copy of your Passport Biographical Page.

English Language Proficiency scores

Secondary School Graduation Certificate/Diploma/Attending Certificate (Certified English translation and original language).

Secondary School Transcripts/detailed mark sheets (Certified English translation and original language).

Financial guarantee (bank statements) that show sufficient funds to cover educational and living expenses.

Kent State Affidavit of Financial Support is required when you are funded by a sponsor(s). For example: parent, sibling, relative, friend, government, organization or institute/school.

Financial documents are only required after acceptance.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23690 USD / year

≈ 23690 USD / year
Out-of-State

23690 USD / year

≈ 23690 USD / year
Domestic

Applies to you

In-State

13466 USD / year

≈ 13466 USD / year

Living costs

Kent

United States

1036 - 1710 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Learning Outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Kent

Funding

Scholarships Information

Available Scholarships

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