Studyportals
B.B.A. On Campus

Digital Marketing and eCommerce

Western Michigan University

48 months
Duration
15116 USD/year
15116 USD/year
12094 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Digital Marketing and eCommerce from Western Michigan University is an interdisciplinary major that combines the study of marketing and information systems to prepare students for careers in fields such as electronic commerce, data analytics, digital marketing, social media and web application development services. 

Overview

At Digital Marketing and eCommerce from Western Michigan University you will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.

Careers

WMU graduates with degrees in digital marketing and electronic commerce find careers in fields such as:

  • Digital advertising and search marketing
  • Web development and conversion optimization
  • Social media and content marketing
  • Search engine optimization
  • Email marketing and automation
  • Marketing technology
  • Video marketing

Programme Structure

Courses included:

  • Business Mobile Programming 
  • Programming for Data Analytics 
  • Networking and Data Communications 
  • Internet Programming 
  • Systems Analysis and Design 
  • Visual Analytics 
  • Information Assurance and Compliance
  • Customer Relationship Management

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Copy of passport identification page
  • Proof of English language proficiency
  • Complete high school or post-secondary education transcripts
  • $100 non-refundable application fee
  • Proof of sufficient funds for the first academic year of study at WMU according to estimated cost of attendance
  • ACT or SAT Scores

Tuition Fee

To alway see correct tuition fees
  • International

    15116 USD/year
    Tuition Fee
    Based on the tuition of 7558 USD per semester during 48 months.
  • National

    15116 USD/year
    Tuition Fee
    Based on the tuition of 7558 USD per semester during 48 months.
  • In-State

    12094 USD/year
    Tuition Fee
    Based on the tuition of 6047 USD per semester during 48 months.

Tuition per credit for summer option:

  • Residents - 503.92
  • Non-resident/international - 629.90 

Living costs for Kalamazoo

1000 - 1500 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Digital Marketing and eCommerce
-
Western Michigan University

Wishlist

Go to your profile page to get personalised recommendations!