Overview

The Digital Marketing and eCommerce programme at Western Michigan University is designed for strategic thinkers who wish to master the intersection of business, media, and technology. This curriculum prepares students to become marketing leaders by integrating professional communication skills with the latest digital innovations. Students engage with contemporary trends to deliver expert solutions in a global marketplace.

Why Digital Marketing and eCommerce at Western Michigan University?

Students benefit from a learning environment where 100% of graduates report that instructors made them excited about learning. The Haworth College of Business offers experience-driven learning opportunities, including the nationally-renowned Business Externship Programme. Additionally, students can join the student-led organisation, Digital Marketing at WMU, to build professional networks and practical skills.

Tuition Fee Breakdown

International fee: USD 20525 per year
National fee: USD 20525 per year
Local fee: USD 16449 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on the latest techniques and tools required for the modern industry. Modules may include:

Digital Marketing
Google Analytics
Search Engine Optimisation
Social Media Strategy
Content Creation
Personal and Professional Branding
Computer Information Systems

Careers with Digital Marketing and eCommerce

Graduates from this programme achieve exceptional career outcomes, with 100% of those working full-time holding positions directly related to their degree. Alumni are employed at prestigious organisations such as Accenture, Fox Sports, Stryker, and Blue Wheel Media. They successfully secure diverse roles across various sectors, from medical technology companies to global media agencies.

Common professional roles for graduates include:

Digital Marketing Specialist
SEO Analyst
Content Strategist
Social Media Coordinator
Digital Product Manager
Email Marketing Manager
Growth Marketer
Digital Consultant

Programme Structure

Courses included:

Business Mobile Programming

Programming for Data Analytics

Networking and Data Communications

Internet Programming

Systems Analysis and Design

Visual Analytics

Information Assurance and Compliance

Customer Relationship Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-09-01 00:00:00 , International
- Apply before 2027-01-01 00:00:00 , National
Starting 2027-09-02 00:00:00
- Apply before 2027-06-01 00:00:00

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Kalamazoo, United States

Disciplines

Commerce View 90 other Bachelors in Commerce in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Copy of passport identification page

Proof of English language proficiency

Complete high school or post-secondary education transcripts

$100 non-refundable application fee

Proof of sufficient funds for the first academic year of study at WMU according to estimated cost of attendance

ACT or SAT Scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20525 USD / year

≈ 20525 USD / year
Out-of-State

20525 USD / year

≈ 20525 USD / year
Domestic

Applies to you

In-State

16449 USD / year

≈ 16449 USD / year

Additional Details

Local Summer Tuition: 3,768 International Summer Tuition: 4,711

Living costs

Kalamazoo

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Marketing and eCommerce.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Kalamazoo

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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