Overview

The Marketing programme at Temple University provides students with a robust foundation in the quantitative and behavioural sciences necessary to navigate the modern business landscape. Students engage with a curriculum designed to foster expertise in promotional programming, product innovation, and global distribution strategies. This degree ensures graduates are prepared to address complex challenges across corporate and non-profit sectors.

The curriculum emphasises experiential learning, allowing students to apply theoretical knowledge to real-world scenarios through simulations and collaborative projects. By integrating insights from psychology, economics, and statistics, the programme develops a deep understanding of market dynamics.

Why Marketing at Temple University?

Studying at the Fox School of Business offers students access to a prestigious institution that has maintained AACSB accreditation since 1934. The faculty bring a wealth of firsthand industry experience into the classroom, ensuring that the teaching remains relevant to current market trends. Students benefit from extensive professional networks and the opportunity to participate in global immersion programmes at campuses in Rome, Japan, and Spain.

The university provides exceptional support through the Center for Student Professional Development, which offers mentoring, workshops, and peer advising. Students can also join the American Marketing Association to build their professional network and gain practical experience. Furthermore, the Bloomberg Experiential Learning partnership allows students to use industry-standard technology to analyse corporate strategies and financial markets.

Tuition Fee Breakdown

International fee: USD 44400 per year
National fee: USD 44400 per year
Local fee: USD 24456 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on core marketing competencies and advanced analytical techniques. Modules may include:

Consumer and Buyer Behaviour
Customer Data Analytics
International Marketing
Marketing Research
Marketing Strategy
Advertising and Communications
Digital Media
Sales Force Effectiveness
Retailing

Careers with Marketing

Graduates are highly sought after across various business sectors, finding success in roles related to media planning, account management, and data analytics. The programme prepares students for diverse career paths in both domestic and international markets. Common career destinations include:

Digital Marketing
Market Research and Consumer Insights
Sales and Sales Management
Advertising and Social Media Management
Non-profit Marketing Coordination
Logistics and Supply Chain Management

Alumni have secured positions at prestigious organisations such as Amazon, Comcast Corporation, JPMorgan Chase & Co., and Vanguard. The strong ties between the university and the Philadelphia business community provide a vital link for students entering the professional workforce.

Programme Structure

Courses include:

Quantitative Methods for Business

Macroeconomic Principles

Leadership and Organizational Management

Analytical Reading and Writing

Quantitative Methods for Business

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-08-24 00:00:00
- Apply before 2027-06-30 00:00:00

Language

English

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

124 SCH

Delivered

On Campus

Campus Location

Philadelphia, United States

Disciplines

Marketing View 1058 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

National Students

Self-Report High School Transcript

Fee: $55 (Fee waivers are available for freshmen who qualify)

Essay

Extracurriculars

International Students

Temple's online application or online Common Application or Paper application to submit by mail

Official High School or University Transcripts with English Translations

Standardized Tests (SAT, ACT, TOEFL iBT, IELTS or PTE)

Apply as an international student if you hold or will need to obtain a nonimmigrant visa, including a student (F-1) or an exchange visitor (J-1) visa.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

44400 USD / year

≈ 44400 USD / year
Out-of-State

44400 USD / year

≈ 44400 USD / year
Domestic

Applies to you

In-State

24456 USD / year

≈ 24456 USD / year

Living costs

Philadelphia

United States

1313 - 2284 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Philadelphia

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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