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Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
University rank #651 (QS) , PA,
Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.

About

Program Overview

Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The Marketing curriculum at Temple University is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include

  • Consumer Insights,
  • Digital Marketing,
  • Retailing and
  • Sales Force Effectiveness.

Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    124 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Quantitative Methods for Business I
  • Macroeconomic Principles
  • Leadership and Organizational Management
  • Analytical Reading and Writing [GW]
  • Quantitative Methods for Business II

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

National Students

  • Self-Report High School Transcript
  • Fee: $55 (Fee waivers are available for freshmen who qualify)
  • Essay
  • Extracurriculars

International Students

  • Temple's online application or online Common Application or Paper application to submit by mail
  • Official High School or University Transcripts with English Translations 
  • Standardized Tests (SAT, ACT, TOEFL iBT, IELTS or PTE)
  • Apply as an international student if you hold or will need to obtain a nonimmigrant visa, including a student (F-1) or an exchange visitor (J-1) visa.

Tuition Fee

  • International

    37608 USD/year
    Tuition Fee
    Based on the original amount of 18804 USD per semester and a duration of 48 months.
  • National

    37608 USD/year
    Tuition Fee
    Based on the original amount of 18804 USD per semester and a duration of 48 months.
  • In-State

    20616 USD/year
    Tuition Fee
    Based on the original amount of 10308 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Philadelphia

  • 1313 - 2290 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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