Studyportals

Marketing

Yeshiva University

Bachelor On Campus
48 months
Duration
42200 USD/year
42200 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Marketing concentration at Yeshiva University seeks to develop creative and analytical marketers and teach students how to research consumer behavior, judgment and decision making and perform big data analysis. 

Overview

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems.

Today, global change is under way in many areas. Managers in the 21st century need a global vision to recognize and react to international marketing opportunities and challenges but also to remain competitive at home. Rigorous analysis of the competition, the customer, the environment and the organization's own capabilities are required to maintain a competitive advantage.

In building customer and partner relationships, marketing managers must harness technology, take advantage of global opportunities and ensure that they and their organizations act in an ethical and socially responsible way.

Skills

Generally speaking, to be successful in marketing, one needs to be a good communicator, a critical thinker, and be able to relate well to others. The Syms Marketing program offered by Yeshiva University is designed to give students the skills to lead organizations as general managers.

Programme Structure

Courses include:
  • Principles of Marketing
  • Buyer Behavior
  • Business Intelligence and Consumer Insights
  • E-Commerce
  • Applied Research
  • Sports Marketing Management
  • Advertising Management
  • Social Media Marketing
  • Brand Management
  • Creative Advertising

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
82

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
B

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
82

Other requirements

General requirements

  • Completed Application
  • $65 Application Fee: Payment can be processed in the personal application portal.
  • Essay
  • Resume/Extracurricular Activity List: Please upload a resume or extracurricular activity list that details your extracurricular involvement, internships and work experience at school and in your community.
  • Standardized Exams: SAT/ACT:  The SAT I or ACT is required for any international students applying to the Honors Programs.  Yeshiva University does not require the writing section on the SAT or ACT.
  • English Proficiency Exams
  • Official High School Transcript
  • Two Letters of Recommendation
  • Interview with a YU Admissions Officer

Tuition Fee

  • International

    42200 USD/year
    Tuition Fee
    Based on the original amount of 42200 USD per year and a duration of 48 months.
  • National

    42200 USD/year
    Tuition Fee
    Based on the original amount of 42200 USD per year and a duration of 48 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Marketing
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Yeshiva University

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