Placeholder image for Marketing

Marketing, Bachelor

  • Application Deadline
  • 48 months
    Duration
University rank #201 (ARWU) New York City, NY, United States
The Marketing area at Yeshiva University provides a broad coverage of the marketing discipline so that students will have the theoretical and applied background to recognize and deal with marketing challenges facing managers and their organizations.
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Overview

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems.

Today, global change is under way in many areas. Managers in the 21st century need a global vision to recognize and react to international marketing opportunities and challenges but also to remain competitive at home. Rigorous analysis of the competition, the customer, the environment and the organization's own capabilities are required to maintain a competitive advantage.

In building customer and partner relationships, marketing managers must harness technology, take advantage of global opportunities and ensure that they and their organizations act in an ethical and socially responsible way.

Skills

Generally speaking, to be successful in marketing, one needs to be a good communicator, a critical thinker, and be able to relate well to others. The Syms Marketing program offered by Yeshiva University is designed to give students the skills to lead organizations as general managers.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    128 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:
  • Principles of Marketing
  • Buyer Behavior
  • Business Intelligence and Consumer Insights
  • E-Commerce
  • Applied Research
  • Sports Marketing Management
  • Advertising Management
  • Social Media Marketing
  • Brand Management
  • Creative Advertising

English Language Requirements

You need the following TOEFL iBT ® score:

  • Minimum required score:

    82

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

Academic Requirements

You need the following GPA score:

Required score: B

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

Candidates are expected to meet the following criteria in order to apply:

  • High school GPA of 85 or above (or a strong B average)
  • SAT score of 1170 (out of 1600) or above or ACT composite score of 24 or above

Tuition Fee

  • International

    42200 USD/year
    Tuition Fee
    Based on the original amount of 42200 USD per year and a duration of 48 months.
  • National

    42200 USD/year
    Tuition Fee
    Based on the original amount of 42200 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for New York City

  • 1819 - 3970 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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