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Overview
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems.
Today, global change is under way in many areas. Managers in the 21st century need a global vision to recognize and react to international marketing opportunities and challenges but also to remain competitive at home. Rigorous analysis of the competition, the customer, the environment and the organization's own capabilities are required to maintain a competitive advantage.
In building customer and partner relationships, marketing managers must harness technology, take advantage of global opportunities and ensure that they and their organizations act in an ethical and socially responsible way.
Skills
Generally speaking, to be successful in marketing, one needs to be a good communicator, a critical thinker, and be able to relate well to others. The Syms Marketing program offered by Yeshiva University is designed to give students the skills to lead organizations as general managers.
Get more details
Visit official programme websiteProgramme Structure
Courses include:- Principles of Marketing
- Buyer Behavior
- Business Intelligence and Consumer Insights
- E-Commerce
- Applied Research
- Sports Marketing Management
- Advertising Management
- Social Media Marketing
- Brand Management
- Creative Advertising
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
English
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 82
Credits
120 alternative credits
Delivered
On Campus
Disciplines
Marketing View 855 other Masters in Marketing in United StatesAcademic requirements
GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems. B
English requirements
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 82
Other requirements
General requirements
- Completed Application
- $65 Application Fee: Payment can be processed in the personal application portal.
- Essay
- Resume/Extracurricular Activity List: Please upload a resume or extracurricular activity list that details your extracurricular involvement, internships and work experience at school and in your community.
- Standardized Exams: SAT/ACT: The SAT I or ACT is required for any international students applying to the Honors Programs. Yeshiva University does not require the writing section on the SAT or ACT.
- English Proficiency Exams
- Official High School Transcript
- Two Letters of Recommendation
- Interview with a YU Admissions Officer
Tuition Fee
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International
42200 USD/yearTuition FeeBased on the original amount of 42200 USD per year and a duration of 48 months. -
National
42200 USD/yearTuition FeeBased on the original amount of 42200 USD per year and a duration of 48 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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