Overview

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems.

Today, global change is under way in many areas. Managers in the 21st century need a global vision to recognize and react to international marketing opportunities and challenges but also to remain competitive at home. Rigorous analysis of the competition, the customer, the environment and the organization's own capabilities are required to maintain a competitive advantage.

In building customer and partner relationships, marketing managers must harness technology, take advantage of global opportunities and ensure that they and their organizations act in an ethical and socially responsible way.

Outcomes

Generally speaking, to be successful in marketing, one needs to be a good communicator, a critical thinker, and be able to relate well to others. The Marketing program offered by Yeshiva University is designed to give students the skills to lead organizations as general managers.

Programme Structure

Courses include:

Principles of Marketing
Buyer Behavior
Business Intelligence and Consumer Insights
E-Commerce
Applied Research
Sports Marketing Management
Advertising Management
Social Media Marketing
Brand Management
Creative Advertising

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-20 00:00:00
- Apply before 2026-11-17 00:00:00
Starting 2027-08-25 00:00:00
- Apply before 2027-02-02 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed Application

Essay

Resume/Extracurricular Activity List: Please upload a resume or extracurricular activity list that details your extracurricular involvement, internships and work experience at school and in your community.

Standardized Exams: SAT/ACT: The SAT I or ACT is required for any international students applying to the Honors Programs. Yeshiva University does not require the writing section on the SAT or ACT.

English Proficiency Exams

Official High School Transcript

Two Letters of Recommendation

Interview with a YU Admissions Officer

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

48350 USD / year

≈ 48350 USD / year
Out-of-State

48350 USD / year

≈ 48350 USD / year
Domestic

Applies to you

In-State

48350 USD / year

≈ 48350 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Overview

Outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New York City

Funding

Scholarships Information

Available Scholarships

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