Overview

We offer a bachelor degree in Marketing at the College of William & Mary.

Key Features

These credits focus understanding of marketing beyond basic principles to look more critically at advertising strategies, decision theory, marketing in a digital world, and consumer behavior.

All currently admitted William & Mary students interested in a business major or minor must apply for admission to the Undergraduate Business Program. The admission process is competitive.

Programme Structure

Courses include:

Marketing Research

Consumer Behavior

Marketing Strategy

Customer Insights for Innovation

Customer Experience Management

Global Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-27 00:00:00
- Apply before 2026-01-05 00:00:00

Language

English

IELTS

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TOEFL^® IBT

100

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Credits

120 SCH

Delivered

On Campus

Campus Location

Williamsburg, United States

Disciplines

Marketing View 1071 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

Free IELTS Mock Tests!

TOEFL^® IBT

100

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

A submitted application through The Common Application or The Coalition Application

The Secondary School Report form complete with a high school transcript and counselor letter of recommendation

The Midyear School Report form, should be submitted to the admission office with an updated transcript as soon as first semester grades are available.

$75 application fee payment, or a fee waiver request

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at College of William & Mary and/or in United States, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

43442 USD/year

Tuition Fee

Based on the tuition of 43442 USD per year during 48 months.
National

43442 USD/year

Tuition Fee

Based on the tuition of 43442 USD per year during 48 months.
In-State

18709 USD/year

Tuition Fee

Based on the tuition of 18709 USD per year during 48 months.

Living costs for Williamsburg

1306 - 2134 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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