Placeholder image for Marketing

Marketing, Bachelor

  • Application Deadline
  • 48 months
    Duration
University rank #201 (WUR) Williamsburg, VA, United States
In addition to the core curriculum, students majoring in marketing complete 12 credits in the discipline. These credits focus understanding of marketing beyond basic principles to look more critically at advertising strategies, decision theory, marketing in a digital world, and consumer behavior.
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Overview

The Marketing specialization gives you an in-depth understanding of the concepts, tools, and practices of modern marketing. Brand management, B2B marketing, marketing analytics, segmentation, positioning, account management, as well as other marketing topics, will hone your skills to develop and implement successful marketing strategies.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    12 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses Included:

  • Consumer Behavior
  • Marketing Strategy
  • Marketing Research
  • Customer Experience Management

English Language Requirements

  • Minimum required score:

    7

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    100

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    600

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • A completed Common Application or Coalition Application. 
  • $75 application fee: The $75 (USD) application fee 
  • Secondary School Report Form including official records of your courses and grades from all secondary schools and universities you have attended.
  • Results of the appropriate tests a) SAT I or ACT; and b) TOEFL or IELTS. Please request that the results be sent directly to William & Mary by the testing organization. Only the official results will be used in evaluating your application.

Tuition Fee

  • International

    50000 USD/year
    Tuition Fee
    Based on the original amount of 25000 USD per semester and a duration of 48 months.
  • National

    50000 USD/year
    Tuition Fee
    Based on the original amount of 25000 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Williamsburg

  • 1306 - 2140 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Financial Aid

If you have what it takes to be a W&M student, the Financial Aid Office will use all available aid sources to help meet as much of your need as possible. Through a combination of financial aid options - including grants, loans, and Federal Work-Study - we will make every effort to keep your loan debt as low as possible.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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