Overview

The Marketing programme at Indiana University Bloomington provides students with a deep understanding of the activities required to create, promote, and distribute goods and services to diverse consumers. This curriculum blends analytical rigour with creative leadership to prepare graduates for the complexities of modern commerce.

Why Marketing at Indiana University Bloomington?

Studying at the Kelley School of Business offers students access to a world-renowned faculty and a vast alumni network. The institution is recognised for its high rankings and commitment to global opportunities, ensuring that students receive a business education that is both prestigious and practical. Facilities such as the Living Learning Centre and dedicated career services provide a supportive environment for professional growth.

Tuition Fee Breakdown

International fee: USD 42294 per year
National fee: USD 42294 per year
Local fee: USD 12142 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on the essential pillars of the industry, from initial product development to final distribution strategies. Modules may include:

Buyer Behaviour
New Product Development
Pricing Policies
Channels of Distribution
Retailing
Advertising
Professional Selling
Marketing Research
Marketing Strategy

Careers with Marketing

Graduates from this programme are prepared for a wide variety of professional pathways across multiple sectors. The analytical and interpersonal skills developed during the course allow students to pursue roles in diverse business environments. Potential career destinations include:

Professional Sales: Serving as corporate representatives who solve business problems and fulfil client needs through value-driven service.
Corporate Retailing: Working as assistant buyers, planners, or product developers to manage inventory, analyse regional trends, and create new brand offerings.
Marketing Research: Operating as analysts who collect and interpret data to guide managerial decisions regarding product launches and sales forecasting.
Advertising: Managing accounts as executives to develop strategic ideas that connect brands with their target audiences through effective media.
Brand Management: Taking full responsibility for a brand's performance, interacting with partners to oversee every aspect of a product's market presence.

The programme's emphasis on leadership and creative problem-solving ensures that graduates are highly sought after by top-tier organisations globally. Whether working in consulting or internal corporate departments, students leave with the expertise required to drive business success.

Programme Structure

Courses include:

Marketing Research

Creativity and Communication

Consumer Behavior

Analysis of Marketing Data

Marketing Strategy

Retail Marketing Analytics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-09-15 00:00:00 , International
- Apply before 2026-11-01 00:00:00 , National
Starting 2027-08-25 00:00:00
- Apply before 2027-02-01 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Bloomington, United States

Disciplines

Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed online application

Common Application essay or Apply IU 200-400 word IU-specific essay

Academic records

Demonstration of English proficiency

Financial documents

Application fee or waiver

SAT or ACT exam scores (optional)

Letters of recommendation (optional)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

42294 USD / year

≈ 42294 USD / year
Out-of-State

42294 USD / year

≈ 42294 USD / year
Domestic

Applies to you

In-State

12142 USD / year

≈ 12142 USD / year

Living costs

Bloomington

United States

1071 - 1733 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Bloomington

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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