Overview

Through your coursework, you will learn how to

Apply marketing knowledge and skills to meet organizational goals through analytic and managerial techniques related to customers, executives, finance, information technology, law, operational domains, and customer relations

Employ strategic marketing skills, including scenario planning, market intelligence, customer profiles, marketing plans, and competitive analysis, to respond to organizational marketing challenges

Conduct research, analyze data, create effective marketing plans, and support decisions that meet the needs and desires of global customers

Act with personal and professional integrity in the global marketplace of employers, peers, and customers

Cultivate and maintain positive interpersonal relationships based on engagement and positive interaction with teams, managers, and customers

Learn more in the Marketing programme at University of Maryland Global Campus.

Programme Structure

Courses include:

Accounting for Nonaccounting Managers

Statistics

Marketing Principles

Integrated Marketing Communications

Managing Customer Relationships

Consumer Behavior

Marketing Research

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

We offer multiple sessions each semester, so you can fit one or more courses into your life every fall, spring, and summer.

Language

English

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TOEFL^® IBT

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IELTS

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Credits

120 SCH

Delivered

Online

Campus Location

Maryland City, United States

Disciplines

Marketing View 202 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Secondary education (high school graduation): If you have earned fewer than 24 transferable credits at a U.S. college or university, you must verify your completion of the equivalent of a U.S. secondary education by doing one of the following:

About

Overview

Through your coursework, you will learn how to

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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