Overview

At the Marketing program offered by Arcadia University you will learn about human behavior and how that impacts the decision making of consumers. You will learn about using data to generate insights about buyers and how those insights lead to the creation of strategic marketing campaigns that will help organizations. You will have many opportunities – through coursework, internship and capstone, to apply your knowledge about product, price, distribution, promotions and human behavior to address real world issues. Courses in the Marketing major utilize teaching methods such as case analysis, experiential exercises, simulations and live projects. Faculty with research and professional experience offer real-world examples of marketing in action.

Key Facts

As an Arcadia graduate, you will gain a global perspective of marketing’s role as well as hone your marketing skills to benefit not only your organization and consumers, but the communities in which we live. Here, you will also have ample opportunities to study abroad and develop a diverse range of perspectives about marketing and its role in society, all within your graduation timeline.

Programme Structure

Courses Include:

Management

Principles of Marketing

Internship in Business Administration

Policy Formulation and Administration

Marketing
Finance

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00
- Apply before 2026-10-01 00:00:00 , International
Starting 2027-08-30 00:00:00
- Apply before 2027-05-01 00:00:00 , International

More details

National students: There is no deadline to apply, but they encourage you to submit your application as soon as possible.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Glenside, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit your application online, and reach out to our admissions team at any point for support.
Transcripts: Submit the original or certified true copy of your secondary school transcript with a literal translation in English performed by a licensed translator and signed in ink. The academic report should include a list of subjects studied, a qualitative rating on a course-by-course basis, and an overall rating.
Test Scores: SAT/ACT scores are optional for F-1 high school students in the U.S. Other applicants should submit either SAT/ACT scores or proof of English language proficiency.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

51230 USD / year

≈ 51230 USD / year
Out-of-State

51230 USD / year

≈ 51230 USD / year
Domestic

Applies to you

In-State

51230 USD / year

≈ 51230 USD / year

Living costs

Glenside

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Glenside

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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