Overview

Marketing is the process of planning and executing the development, pricing, distribution and promotion of services, products and ideas. As a student of the Marketing program offered by University of South Carolina, you will study the economic, cultural, demographic and social factors that influence the demand for products and services and be able to use this information to succeed.

Key Skills

PR and Media Relations - Building and maintaining relationships with the media and public to enhance reputation or visibility
Business Writing - Creating clear and effective written communication for business purposes
Communication - Exchanging information and ideas through speaking, writing or other means of expression
Interpersonal Skills - Communicating and interacting effectively in a variety of social and professional situations
Networking - Building relationships and making connections with others to advance personal or professional goals
Attention to Detail - Being meticulous and thorough in all aspects of a task or project

Programme Structure

Courses include:

Marketing Strategy and Planning
International Marketing
Product and Brand Management
Marketing Strategy and Planning
Consumer Behavior
Pricing Strategy and Analytics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-17 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Columbia, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

high school completion: submission of high school courses and grades (including dual-enrollment coursework)
freshman admission based primarily on academic performance: grades in core classes, class standing/class rank, and rigor of coursework
standardized test middle 50% (freshman admitted): sat 1140–1330 (s.c. residents); 1260–1390 (nonresidents); act 23–30 (s.c. residents); 28–32 (nonresidents)
high school academic performance middle 50%: hs gpa 4.1–4.8; class rank 8%–31%

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

36976 USD / year

≈ 36976 USD / year
Out-of-State

36976 USD / year

≈ 36976 USD / year
Domestic

Applies to you

In-State

12288 USD / year

≈ 12288 USD / year

Living costs

Columbia

United States

999 - 1508 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Skills

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Columbia

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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