Overview

Marketers help businesses understand, analyze, and meet the needs of their consumers. Strategic planning and decision-making in business require knowledge of the competitive market and an understanding of consumer behavior.

As a student at the Marketing program at the University of Wisconsin-Superior, you will combine creative problem-solving with research to execute a strategy.

Key Facts

In this program, you will learn how to create marketing plans, measurements of success, and assess results. All students will learn marketing principles and consumer behavior. You will take courses in digital marketing, marketing strategy, brand management, and market research.

Gain real-world experience through internships and experiential learning opportunities.

Take advantage of opportunities to conduct research and get involved in community service projects.

Develop your skills by joining the Buzz Business Team Marketing Club or one of the other student organizations.

Add additional value to your degree with a minor in psychology, communication, writing, business analytics or a number of other options to further customize your education and help you to meet your career goals.

Careers

Brand managers

Public relations specialists

Retail marketing managers

Advertising and promotions coordinators

Sales managers

Programme Structure

Courses include:

Personal Finance

Economics in Society

Consumer Behavior

Business Law

Principles of Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-03 00:00:00
- Apply before 2026-07-01 00:00:00 , International
- Apply before 2026-08-15 00:00:00 , National
Starting 2027-01-22 00:00:00
- Apply before 2026-11-15 00:00:00 , International
- Apply before 2027-01-15 00:00:00 , National

Language

English

Credits

24 SCH

Delivered

On Campus

Campus Location

Superior, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Academic factors, including college preparatory credits
Non-academic factors

Admissions essay (optional)
International students are evaluated on the same criteria – Academic and Non-Academic Factors and Application Essay (optional) – and must also meet the English proficiency requirement.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16400 USD / year

≈ 16400 USD / year
Out-of-State

16400 USD / year

≈ 16400 USD / year
Domestic

Applies to you

In-State

16400 USD / year

≈ 16400 USD / year

Living costs

Superior

United States

1061 - 1759 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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