Overview

The Content Strategy programme from University of North Texas combines technical writing expertise with marketing strategy and AI tools, developing versatile content strategists ready to lead in today's digital landscape.

In a digital-first world, organizations need skilled content strategists who can craft compelling narratives that drive real results.

This degree combines essential technical writing skills with cutting-edge digital marketing practices and AI tools, preparing you for high-demand roles across industries.

You'll learn to analyze audiences, optimize content for multiple platforms, and make data-driven decisions that impact business outcomes.

Whether you're interested in working with tech startups, established corporations, or digital marketing agencies, this programme provides the perfect blend of technical expertise and strategic thinking to launch your career in content strategy.

Marketable Skills

Content Strategy and Planning

Digital Content Creation

Technical Communication

Data Analysis and Insights

Project Management

Career Outlook

Content Strategy is one of the fastest-growing fields in digital communications, and Texas — particularly the Dallas-Fort Worth metroplex — is at the heart of the action.

Companies across industries (such as finance, tech, and e-commerce) are actively searching for professionals who can create and manage strategic, high-quality content that attracts and retains customers.

With many employers embracing remote work, graduates in Content Strategy enjoy flexibility and a wide variety of potential career paths — from content strategist to content marketing manager, social media strategist, information architect, and more.

In Texas, starting salaries for entry-level content strategists generally hover around the mid-$60,000s, and experience can quickly boost earning potential into the $80,000–$100,000 range (or higher).

As organizations continue to invest heavily in brand storytelling, SEO, and integrated digital marketing, the demand for skilled content strategists is poised to remain robust.

This positive outlook, paired with an array of hybrid and fully remote roles, makes a BA in Content Strategy a smart choice for anyone looking to thrive in modern, tech-driven work environments.

Programme Structure

Courses include:

Content Strategy

AI and Automation

Digital Media for Professional Communication

Content Analysis

Foundations of Marketing Practice for Non-Business Majors

Project Management for Information Systems

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-11-15 00:00:00 , International
Starting 2027-08-17 00:00:00
- Apply before 2027-07-15 00:00:00 , International
- Apply before 2027-08-04 00:00:00 , National

More details

National: applications are accepted on an ongoing basis with no specific deadline for the spring semester.

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Denton, United States

Disciplines

Strategic Management View 82 other Bachelors in Strategic Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

Students with a cumulative unweighted high school GPA of 3.0 or higher are guaranteed admission to UNT. Students' GPAs will be standardized on a 4.0 GPA scale once transcripts are submitted.

UNT is test-score-optional, however, submitting test scores can help determine admission decisions, testing exemptions and scholarship opportunities.

An applicant's GED certificate of completion must reflect a minimum score of 165 on each of the four exams. Applicants with scores from 145-164 will be individually reviewed and required to submit additional documents, such as an essay and letters of recommendation.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24932 USD / year

≈ 24932 USD / year
Out-of-State

24932 USD / year

≈ 24932 USD / year
Domestic

Applies to you

In-State

12092 USD / year

≈ 12092 USD / year

Living costs

Denton

United States

1036 - 1920 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Content Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Marketable Skills

Career Outlook

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Denton

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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