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Overview
Key facts
- Integrated Marketing Communications students at Eastern Michigan University study a blend of strategic, creative, and digital marketing competencies surrounding IMC campaigns, including audience analysis and insights, marketing communications research and analytics, digital and social media marketing, media tactics, creative briefs, public relations and crisis management, search engine marketing, IMC policy and privacy management and campaign evaluation tools essential to building contemporary brands.
- Graduating students will understand and have the ability to apply communication strategies and best practices, catapulting themselves into successful corporate, non-profit, or entrepreneurial careers as chief marketing officer, public relations director, marketing director, media/brand manager, art director, consumer affairs director and other marketing communications positions.
Programme Structure
Course include:
- Creative Message Strategy
- Media Strategy
- Digital and Direct Marketing
- Public Relations and Crisis Management
- IMC Sales Promotion
Key information
Duration
- Part-time
- 36 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , National
-
- Starting
- Apply before , International
- Apply before , National
-
More details
Applications are accepted on a rolling basis
Language
English
Duolingo English Test 95
TOEFL® IBT OR
61
PTE Academic 44
IELTS 6
IELTS & PTE Test Preparation
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- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Credits
120 SCH
Delivered
Online
Campus Location
- Ypsilanti, United States
Disciplines
Marketing View 204 other Bachelors in Marketing in United StatesWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
GPA 2.7
English requirements
Duolingo English Test 95
TOEFL® IBT OR
61
PTE Academic 44
IELTS 6
IELTS & PTE Test Preparation
E2 Language Test Prep Trusted by 7M+ Students
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
Applicants must also meet the following program requirements. Requirements may be more stringent than the minimum graduate school requirements.
- Academic Record - 2.75 cumulative GPA
- Relevant education and/or professional experience - Prior Marketing or IMC-related coursework (such as advertising, promotional strategy, or similar courses) at the graduate or undergraduate level from an accredited institution of higher learning is required. In addition, full or part-time IMC-related work experience or internship is preferred.
- Submit a résumé of relevant work experience.
- Writing ability - A 300-500 word essay explaining the role of integrated marketing communications at a current or previous employer and how the knowledge gained from the IMC Certificate program could help the organization.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents16478 USD / year≈ 16478 USD / year - Out-of-State16478 USD / year≈ 16478 USD / year
-
Domestic
Applies to youIn-State16478 USD / year≈ 16478 USD / year
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communications.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
Provided by university
Grant
Various benefits
Deadline
15 Dec 2026
The Presidential Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
100 USD
Deadline
21 Feb 2027
Lloyd-Russell Prize for the Best Paper on Gender or Sexuality
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
Donald M. Loppnow Undergraduate Symposium Endowed Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
College of Arts and Sciences Endowed Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
Richard Albrecht Memorial Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
8000 USD
Deadline
Not specified
Emerald Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
Adelson-NSDAR Scholarship
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
Ronald W. Collins Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
Carl D. and Peggy G. Pursell Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
Father Bernard J. O'Connor Endowed Scholarship in Civic Engagement
Merit-based
Read more about eligibility
Provided by university
Grant
100 USD
Deadline
21 Feb 2027
Margaret L. Rossiter Award for Outstanding Graduate Paper and Donald Drummond Award
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
Dr. James C. Waltz Endowed Scholarship in the Arts and Sciences
Need-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
Dale and Gloria Heydlauff Undergraduate Symposium Student Excellence Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
Elwood John C. Kureth Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
30 Jan 2027
Grace Simmons Gregory Scholarship
Read more about eligibility
Provided by university
Grant
1000 USD
Deadline
Not specified
EMU Women's Association Merit Award for Outstanding Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
7600 USD
Deadline
Not specified
The National Scholars Program Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
900 USD
Deadline
21 Feb 2027
Distinguished Leaders Scholarship Award
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
The Evans-Strand Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
100 USD
Deadline
21 Feb 2027
Christy Rishoi Award for Outstanding Undergraduate Paper
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
The Stonewall Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
Barry A. Fish Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
1000 USD
Deadline
Not specified
EMU Women's Association Graduate Endowed Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
Various benefits
Deadline
Not specified
Stonewall Scholarship
Read more about eligibility
Provided by university
Grant
6200 USD
Deadline
Not specified
The EMU Success Scholarship
Merit-based
Read more about eligibility
Provided by university
Grant
1000 USD
Deadline
Not specified
EMU Women's Association Endowed Scholarship
Read more about eligibility
Provided by university
Grant
1000 USD
Deadline
Not specified
EMU Wives & Associates Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
Various benefits
Deadline
18 Dec 2026
Klein Family Scholarship
Read more about eligibility
Independent provider
Grant
40000 USD
Deadline
19 Mar 2027
Mary Doctor Fine Arts Scholarship
Need-based
Read more about eligibility
Independent provider
Grant
Various benefits
Deadline
31 May 2027
The Sapiente TECH Scholarship Programme
Merit-based
Read more about eligibility
Independent provider
Grant
25600 USD
Deadline
Not specified
Next 100 (Kitas 100)
Read more about eligibility
Independent provider
Grant
7000000 KRW
Deadline
Not specified
Overseas Exchange Scholarship Program Of Mirae Asset Park Hyeon Joo Foundation
Read more about eligibility
Independent provider
Grant
Various benefits
Deadline
31 Jan 2027
Bakala Foundation Scholarship Program
Merit-based
Read more about eligibility
Independent provider
Grant
300000 HKD
Deadline
31 Dec 2026
Hong Kong Scholarship For Excellence Scheme
Merit-based
Read more about eligibility
Independent provider
Grant
Various benefits
Deadline
Not specified
Crown Prince International Scholarship Program (CPISP)
Read more about eligibility
Independent provider
Grant
Various benefits
Deadline
15 Dec 2026
Hong Kong Schools Alumni Federation Scholarship
Need-based
Read more about eligibility
Independent provider
Grant
30000 USD
Deadline
Not specified
Baltic American Freedom Foundation Scholarships
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Independent provider
Grant
28000 USD
Deadline
Anytime
Hagop Bogigian Scholarship
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Independent provider
Grant
1000 USD
Deadline
28 Feb 2027
Hope For Addiction Scholarship
Merit-based
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Independent provider
Grant
2500 USD
Deadline
15 Jul 2027
O’Connor, Parsons, Lane & Noble Medical Malpractice Advocacy Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
16 Dec 2026
Hoggatt Injury Law Children of Injured Workers Scholarship
Need-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
31 May 2027
National Parent Volunteer Association Scholarships
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
12 Dec 2026
Defense Against Distracted Driving Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1500 USD
Deadline
31 Dec 2026
Chisholm Chisholm & Kilpatrick LTD Undergraduate Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
17 Feb 2027
Helping Hand Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
2500 USD
Deadline
15 Dec 2026
Rebuilding the Road Ahead: How an Accident Inspired My New Direction Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
Various benefits
Deadline
Anytime
Central/South American Scholarship
Read more about eligibility
Independent provider
Grant
5000 USD
Deadline
15 Feb 2027
The GET Foundation Scholarship
Need-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
10 Feb 2027
Hope for Humanity Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
08 Feb 2027
The Blossom Law Caregiver Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
31 Mar 2027
College JumpStart Show Grit Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
10000 USD
Deadline
30 Apr 2027
Deana and Paul Strunk Military Veterans Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
31 Dec 2026
College JumpStart Love of Learning Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
01 Feb 2027
Second Chances Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
04 Jan 2027
Road to Recovery Scholarship
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
Not specified
Sejong Scholarship Foundation Of America
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
07 Dec 2026
Dedicated Volunteer Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
12500 USD
Deadline
15 Dec 2026
International Peace Scholarship Fund
Need-based
Read more about eligibility
Independent provider
Grant
2500 USD
Deadline
30 Jun 2027
Levine And Wiss Community Impact Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
10000 CZK
Deadline
30 Nov 2026
Nadace Sophia
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
18 Nov 2026
Bridging the Divide Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
16 Nov 2026
Collins Rupp, P.C. Moving Forward Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
30 Apr 2027
E-waste Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
30 Nov 2026
ServiceScape Scholarship
Read more about eligibility
Independent provider
Grant
1500 USD
Deadline
27 Dec 2026
ValueCPR Scholarship Program
Merit-based
Read more about eligibility
Independent provider
Grant
3500 USD
Deadline
15 Nov 2026
ACES Scholarships
Read more about eligibility
Independent provider
Grant
2000 USD
Deadline
15 Mar 2027
Blakeley Car Accident & Personal Injury Lawyers Community Impact Through Animal Service Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
31 Dec 2026
The Crowder Law Firm Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
30 Jan 2027
Technology Addiction Awareness Scholarship
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
01 Jul 2027
Reach the Summit Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
02 Dec 2026
Saving Smiles Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1500 USD
Deadline
29 Jan 2027
Paul Tarell Family Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
2500 USD
Deadline
03 Feb 2027
Community Impact Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
31 Dec 2026
The Smooth Movers Scholarships
Merit-based
Read more about eligibility
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
Anytime
Monthly Scholarship Series
Read more about eligibility
Independent provider
Grant
Various benefits
Deadline
Not specified
Community College Initiative (CCI) Program
Merit-based
Read more about eligibility
Independent provider
Grant
Various benefits
Deadline
Not specified
Fulbright Foreign Language Teaching Assistant Program
Read more about eligibility
Independent provider
Grant
5000 USD
Deadline
15 Mar 2027
Zolve Global Scholarship
Read more about eligibility
Independent provider
Grant
5500 USD
Deadline
Not specified
AWP Award Series
Merit-based
Read more about eligibility
Independent provider
Grant
500 USD
Deadline
Anytime
The Higher Foundation Grant
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
31 Dec 2026
Philadelphia Medical Malpractice Lawyers, P.C. $1,000 Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
2500 USD
Deadline
30 Jan 2027
Building Forward from Home Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
02 Feb 2027
Community Leaders Scholarship
Read more about eligibility
Independent provider
Grant
2500 USD
Deadline
15 Jun 2027
Whitley Law Firm Sandi Fuqua Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
2500 USD
Deadline
15 Jun 2027
Jones & Swanson Community Service Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
6000 USD
Deadline
30 Jan 2027
Amber Scholarship For September Intake
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
Anytime
The Higher Foundation Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
14 Dec 2026
The Gold Law Firm Challenge Yourself Scholarship
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
30 Sep 2027
College JumpStart Pay It Forward Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
4000 USD
Deadline
30 Jun 2027
The New York Pass® Education Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
1000 USD
Deadline
30 Apr 2027
RentHop Apartment Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
10000 USD
Deadline
30 Jun 2027
Dr. Emma Lerew Scholarship
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Independent provider
Grant
1000 USD
Deadline
27 Nov 2026
Vasquez Law Firm DACA Dreamer Scholarship
Merit-based
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Independent provider
Grant
2500 USD
Deadline
15 Dec 2026
Farmer & Morris Law, PLLC Volunteer Service Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
2500 USD
Deadline
Not specified
Metal Supermarkets Trade School Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
2500 USD
Deadline
31 May 2027
Reel Fathers Rights Fathers’ Advocacy Scholarship
Read more about eligibility
Independent provider
Grant
4000 USD
Deadline
01 Apr 2027
UM Dollars for Scholars
Merit-based
Read more about eligibility
Independent provider
Grant
1500 USD
Deadline
15 Feb 2027
Breaking New Ground Scholarship
Merit-based
Read more about eligibility
Independent provider
Grant
500 USD
Deadline
31 Dec 2026
Brooklyn Injury Attorneys P.C. Essay Competition $500 Scholarship
Read more about eligibility
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