Overview
Key facts
- Integrated Marketing Communications students at Eastern Michigan University study a blend of strategic, creative, and digital marketing competencies surrounding IMC campaigns, including audience analysis and insights, marketing communications research and analytics, digital and social media marketing, media tactics, creative briefs, public relations and crisis management, search engine marketing, IMC policy and privacy management and campaign evaluation tools essential to building contemporary brands.
- Graduating students will understand and have the ability to apply communication strategies and best practices, catapulting themselves into successful corporate, non-profit, or entrepreneurial careers as chief marketing officer, public relations director, marketing director, media/brand manager, art director, consumer affairs director and other marketing communications positions.
Programme Structure
Course include:
- Creative Message Strategy
- Media Strategy
- Digital and Direct Marketing
- Public Relations and Crisis Management
- IMC Sales Promotion
Key information
Duration
- Part-time
- 36 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Applications are accepted on a rolling basis
Language
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Credits
Delivered
Campus Location
- Ypsilanti, United States
Disciplines
Marketing View 202 other Bachelors in Marketing in United StatesWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Applicants must also meet the following program requirements. Requirements may be more stringent than the minimum graduate school requirements.
- Academic Record - 2.75 cumulative GPA
- Relevant education and/or professional experience - Prior Marketing or IMC-related coursework (such as advertising, promotional strategy, or similar courses) at the graduate or undergraduate level from an accredited institution of higher learning is required. In addition, full or part-time IMC-related work experience or internship is preferred.
- Submit a résumé of relevant work experience.
- Writing ability - A 300-500 word essay explaining the role of integrated marketing communications at a current or previous employer and how the knowledge gained from the IMC Certificate program could help the organization.
Tuition Fees
-
International Applies to you
Applies to youNon-residents16478 USD / year≈ 16478 USD / year - Out-of-State16478 USD / year≈ 16478 USD / year
-
Domestic
Applies to youIn-State16478 USD / year≈ 16478 USD / year
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communications.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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