Overview

The B.Sc. in Marketing with Sport and Entertainment Management Concentration at the University of South Florida provides students with a robust foundation in commercial strategy tailored for the competitive world of athletics and media. This programme integrates traditional business analytics with the unique demands of fan engagement and event operations. Students develop the professional expertise required to navigate the complex landscape of modern brand management.

Why Marketing with Sport and Entertainment Management Concentration at the University of South Florida?

Choosing this concentration allows students to benefit from the University of South Florida’s strong connections to major sporting organisations and entertainment hubs. The curriculum is designed to bridge the gap between theoretical marketing frameworks and practical industry applications. Facilities and resources at the university support a learning environment focused on real-world readiness and professional networking.

Tuition Fee Breakdown

International fee: USD 18416 per year
National fee: USD 18416 per year
Local fee: USD 6410 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on essential business functions alongside niche industry topics. Modules may include:

Marketing
Sport and Entertainment Management
Consumer Behaviour
Marketing Research
Promotion Management
Digital Marketing
Sales Force Management
International Marketing
Marketing Strategy

Careers with Marketing with Sport and Entertainment Management Concentration

Graduates are prepared for diverse roles within the global sports and entertainment sectors. The programme equips students for careers in professional sports franchises, talent agencies, and corporate sponsorship departments. Potential roles include marketing coordinators, event managers, and brand specialists within media organisations and athletic departments. The focus on transferable marketing skills also allows for flexibility across various commercial industries.

Programme Structure

Courses include:

Communication For Business and the Professions

Public Speaking

Expository Writing

Marketing Research

Marketing Management Problems
Digital Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-24 00:00:00
- Apply before 2026-12-15 00:00:00

Language

English

Credits

120 SCH

Delivered

On Campus

Campus Location

Tampa, United States

Disciplines

Sports Management View 609 other Bachelors in Sports Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Complete the online application.

Pay the non-refundable US $30 application fee.

Send original or certified copies of academic transcripts, mark sheets, grade reports, diplomas or certificates, national standardized examination results, or other academic course work to USF.

Include a certified English translation for all documents not written in English. If you need assistance translating your documents into English, we recommend using the American Translators Association to find a certified translator.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18874 USD / year

≈ 18874 USD / year
Out-of-State

18874 USD / year

≈ 18874 USD / year
Domestic

Applies to you

In-State

5988 USD / year

≈ 5988 USD / year

Living costs

Tampa

United States

1122 - 1951 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing with Sport and Entertainment Management Concentration.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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