Overview

The Marketing with Digital Marketing Concentration at the University of South Florida provides students with a robust foundation in the dynamic field of modern commerce. This B.Sc. programme is designed to bridge the gap between business organisations and their target audiences through innovative promotional strategies. Students develop a deep understanding of how to attract customers and utilise diverse media platforms effectively.

The curriculum focuses on developing vital interpersonal, collaborative, and communication skills necessary for professional success. By training to handle evolving consumer needs and desires, learners become adept at navigating competitive environments. The programme emphasises the application of marketing concepts across various sectors, including healthcare, government, and education.

Why Marketing with Digital Marketing Concentration at the University of South Florida?

Students at the St. Petersburg campus benefit from unique experiential learning opportunities through the Customer Experience Lab. This facility allows participants to conduct professional consumer focus groups, analyse complex data sets, and produce detailed research reports. The lab serves as a vital link between academic study and real-world business research, having collaborated on national surveys and community messaging projects.

Tuition Fee Breakdown

International fee: USD 18416 per year
National fee: USD 18416 per year
Local fee: USD 6410 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a comprehensive understanding of both traditional and modern marketing practices. Modules may include:

Brand Management
Promotion
Product Planning
Distribution
Marketing Research
Digital Media
Consumer Behaviour
Sales Strategies

Careers with Marketing with Digital Marketing Concentration

Graduates are prepared for a wide variety of management and entry-level roles across numerous industries. The skills acquired during the programme are highly transferable, supporting careers in both domestic and international business environments. Students often pursue professional paths in market analysis, account management, and strategic brand development.

Programme Structure

Courses include:

Communication For Business and the Professions

Public Speaking

Expository Writing

Marketing Research

Marketing Management Problems
Digital Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-24 00:00:00
- Apply before 2027-03-01 00:00:00

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

Credits

120 SCH

Delivered

On Campus

Campus Location

Tampa, United States

Disciplines

Digital Marketing View 146 other Bachelors in Digital Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

Other requirements

General requirements

Complete the online application.

Pay the non-refundable US $30 application fee.

Send original or certified copies of academic transcripts, mark sheets, grade reports, diplomas or certificates, national standardized examination results, or other academic course work to USF.

Include a certified English translation for all documents not written in English. If you need assistance translating your documents into English, we recommend using the American Translators Association to find a certified translator.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18416 USD / year

≈ 18416 USD / year
Out-of-State

18416 USD / year

≈ 18416 USD / year
Domestic

Applies to you

In-State

6410 USD / year

≈ 6410 USD / year

Living costs

Tampa

United States

1122 - 1951 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing with Digital Marketing Concentration.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About