Overview

About the Program

The Marketing, Marketing Analytics program of The University of North Carolina at Charlotte offers a curriculum suitable for students who are: (1) preparing for positions in both profit and nonprofit organizations where specialized skills in marketing are required, (2) planning to operate their own businesses and want to know how to utilize marketing, and (3) seeking a strong marketing background at the undergraduate level prior to undertaking graduate studies.

The study of marketing provides students with an opportunity to prepare for various careers including marketing management, product and brand management, sales, advertising and promotions management, digital and social media marketing, retailing, business-to-business marketing, and global marketing. The Department of Marketing offers two different concentrations for marketing majors:

Marketing Concentration - designed for students with an interest in qualitative marketing management and strategy

Marketing Analytics Concentration - designed for students with an interest in big data-based quantitative marketing to generate valuable marketing information

Programme Structure

Courses include:

Marketing Strategy Consultancy

Consumer Behavior

Marketing Research

Product and Brand Management

Integrated Marketing Communications

Global Marketing Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-18 00:00:00
- Apply before 2027-02-01 00:00:00

Language

English

Duolingo English Test

105

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Charlotte, United States

Disciplines

Marketing Data Analytics View 281 other Bachelors in Data Analytics in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Minimum GPA: 2.5 overall and 2.5 in Progression Courses listed below

Pre-Major/Prerequisite/Progression Courses: Principles of Accounting I & II, Introduction to Business and Professional Development, Principles of Economics - Macro, Principles of Economics - Micro, Introduction to Business Computing, Calculus, Calculus for Engineering Technology, Elements of Statistics I (BUSN), Elements of Statistics I, Introduction to Statistics, Introduction to Probability and Statistics

Application and Application Fee of $80

Proof of English ability

In order for us to review your application, we require school records or transcripts for the last four years of pre-university curriculum

Submit one required essay

For freshmen applicants, submitting the SAT or ACT is optional due to the limited testing

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20018 USD / year

≈ 20018 USD / year
Out-of-State

20018 USD / year

≈ 20018 USD / year
Domestic

Applies to you

In-State

3812 USD / year

≈ 3812 USD / year

Living costs

Charlotte

United States

1133 - 2060 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing, Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

About the Program

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Charlotte

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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