Overview
Advertising is offered by Fisher College. Students are introduced to all operational aspects of the business, and acquire first-hand experience developing multi-media advertising campaigns.
Key Facts
Career positions open to graduates include account executive, account planner, multimedia copywriter, market researcher, media buyer, media planner, and project manager, to name but a few. Learning Outcomes:
- Understand the scope of advertising from traditional print, electronic, and outdoor campaigns; to “nontraditional” online, social media, and guerilla marketing promotions.
- Recognize the societal impact of advertising and the need for ethical practitioners.
- Identify the role account management, research, creative, and the media department play in a full-service advertising agency and the full-time positions available in each.
- Target mass and niche audiences via audience research to create an advertising plan.
- Utilize persuasion theories and advertising strategies when developing an advertising campaign.
- Assess an organization’s advertising needs and recommend solutions that can be carried out via social media.
- Create an advertising campaign.
Programme Structure
Courses include:
- Human Communications
- Mass Communication
- Public Speaking
- Media Writing
- Advertising
- Digital Video Production
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , International
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- Starting
- Apply before , International
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Language
Credits
Delivered
Campus Location
- Boston, United States
Disciplines
Advertising View 175 other Bachelors in Advertising in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Other requirements
General requirements
- A completed application and $50 application fee
- Official transcript sent directly from your secondary school. Photocopies of transcripts are not acceptable. Transcripts must be translated into English. If you are not able to provide an official, translated transcript, we recommend that you utilize the services of the Center for Educational Documentation to provide Fisher College with appropriate documentation.
- Official TOEFL results. Fisher accepts a variety of other language examinations, such as:
- TOEFL iBT or TOEFL Essentials
- IELTS exam
- Cambridge PET exam
- Duolingo English Test
- Gateway by English 3
- The STEP Eiken exam
- The ESPT exam
- iTEP Academics: The International Test of English Proficiency (iTEP) with a minimum score of Level 5 or higher. The iTEP score is valid for two years.
- Minimum TOEFL score of 65iBT. The school code for Fisher College is 3391.
Tuition Fees
-
International Applies to you
Applies to youNon-residents35524 USD / year≈ 35524 USD / year - Out-of-State35524 USD / year≈ 35524 USD / year
-
Domestic
Applies to youIn-State35524 USD / year≈ 35524 USD / year
Living costs
Boston
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Bachelor's scholarship opportunities for Advertising.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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