Overview

Integrated Marketing Communications is offered by John Brown University. In the integrated marketing communications major, you'll learn a unique combination of marketing, communications, graphic design and data analytics skills.

Key Facts

With these skills, you'll be able to create a cohesive message that resonates with consumers, drive effective ad campaigns and measure effectiveness. The IMC program's unique mix of marketing, graphic design, communications and data analytics will prepare you for a broad range of jobs and help you stand out from other applicants. At JBU, you'll have the opportunity to earn marketing certifications from organizations like Google, HubSpot, and Facebook as part of your coursework. Employers look for graduates who not only have technical knowledge but have learned to collaborate with others, communicate effectively and discover innovative solutions for problems.

Programme Structure

Courses include:

Digital Marketing

Consumer Behavior

Marketing

Public Relations Writing and Technology

Public Speaking
Creative Writing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00

Apply anytime.
Starting 2027-01-12 00:00:00

Apply anytime.

More details

JBU makes admission decisions on a rolling basis. However, you should apply as early as possible

Language

English

TOEFL^® IBT

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Arkansas City, United States

Disciplines

Communication Studies Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

For admission, we require a 2.5 high school GPA (on a 4.0 scale) and either a 20 ACT, 1020 SAT or 66 CLT score. We do not score the writing portions of these tests.
We do not use a superscore (taking the best scores if students take the ACT or SAT multiple times) for acceptance. However, once accepted, we will calculate your superscore for academic scholarships.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

32710 USD / year

≈ 32710 USD / year
Out-of-State

32710 USD / year

≈ 32710 USD / year
Domestic

Applies to you

In-State

32710 USD / year

≈ 32710 USD / year

Living costs

Arkansas City

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Arkansas City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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