Overview

Marketing (Media Option) is offered by Southern Arkansas University. Advertising, public relations, sales, marketing research, retailing, and product development are all areas of marketing. Marketing managers work with business executives, sales directors, art directors, and financial managers to promote interest in a business and its products.

Key Facts

SAU’s Marketing Media track gives students a broad knowledge of marketing but also gives them the opportunity to develop skills in areas like graphic design, website development, and social media. These skills would be especially useful to students who are interested in working at advertising agencies as well as those interested in handling all of the marketing responsibilities at smaller firms. In the first two years, students take a broad range of classes both in the Rankin College of Business and across campus. Upper-level courses focus on developing expertise in the marketing field.

Students in the Marketing Media track take Integrated Marketing Communications, Graphic Software Applications, Website Development for Business and Commerce, and Social Media for Business as well as the Consumer Behavior, Marketing Research, and Marketing Management courses required of all Marketing majors.
Elective options include Free Enterprise Studies and Projects, art, information systems, mass communication, marketing, and mass media courses.
Students are encouraged to obtain internships related to their career plans.
Students are assigned to advisors who are members of the RCB marketing faculty to help with class scheduling, professional mentoring, and career placement.

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Marketing Management

Graphic Software Applications

Website Development for Business and Commerce
Social Media for Business

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-20 00:00:00
- Apply before 2026-07-24 00:00:00 , International
Starting 2027-01-14 00:00:00
- Apply before 2026-12-05 00:00:00 , International

Language

English

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IELTS

5.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Magnolia, United States

Disciplines

Marketing View 1056 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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TOEFL^® IBT

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PTE Academic

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IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application for admission

ACT/SAT scores

High school transcript (showing graduation date) or GED passing scores

Immunization record

Other information as requested by the Office of Admissions

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13470 USD / year

≈ 13470 USD / year
Out-of-State

13470 USD / year

≈ 13470 USD / year
Domestic

Applies to you

In-State

7590 USD / year

≈ 7590 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Media Option).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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