Overview

Shippensburg University of Pennsylvania's Marketing, Marketing Management Concentration Bachelor of Science in Business Administration (BSBA) program emphasizes core marketing principles while providing specialized training in marketing management strategies, empowering students to become effective marketing leaders in various industries.

Key Features

Core business and marketing curriculum with a concentration in marketing management
In-depth study of marketing strategy, brand management, and market research
Practical experience in marketing decision-making and planning
Opportunities for internships or projects with marketing firms or companies
Faculty with expertise in marketing and management

Programme Structure

Courses include:

Marketing Management
Consumer Behavior
Brand Management
Marketing Research and Analysis
Marketing Strategy
Sales Management
Retail Management
Capstone in Marketing Management
Electives in marketing-related areas

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-06-15 00:00:00 , International
Starting 2027-01-19 00:00:00
- Apply before 2026-11-01 00:00:00 , International

More details

National: Shippensburg University does not have an application deadline.

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Shippensburg, United States

Disciplines

Marketing Marketing Management View 61 other Bachelors in Marketing Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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Other requirements

General requirements

High school diploma or equivalent
SAT/ACT scores (if applicable)
Completed application form
Personal statement or essay
Letters of recommendation (if required)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11920 USD / year

≈ 11920 USD / year
Out-of-State

11920 USD / year

≈ 11920 USD / year
Domestic

Applies to you

In-State

9570 USD / year

≈ 9570 USD / year

Living costs

Shippensburg

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing, Marketing Management Concentration.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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