Overview

Strategic communication is designed to tell a brand’s story, spread awareness, and build relationships with audiences.

From planning to launching creative campaigns⁠—and everything in between

As a Journalism, Media and Strategic Communication major, here at Indiana University Southeast , here’s what you’ll learn:

How to creatively and effectively use advertising and public relations to grow a company, organization, or brand.
How to craft compelling and strategic messages using words, images, and sounds.
How strategic communication can enhance or repair a brand’s image, promote its products and services, or support its mission.
How to change the attitudes and behaviors of consumer audiences by engaging them, persuading them, and building relationships with them.

How to construct creative campaigns, and use traditional, digital, and social media to effectively deliver them.

Careers

As a Strategic Communication major, you will develop a professional portfolio packed with real-world work. In addition, most of our students enhance their experience by completing internships in the field. This careful preparation ensures that our graduates excel in careers in agency, corporate, and nonprofit sectors. Opportunities with this degree include:

Advertising Executive
Public Relations Specialist
Social Media Manager
Marketing Communications Coordinator
Creative Director
Copywriter
Content Creator
Event Planner

Programme Structure

Courses include:

Public Relations
Digital and Social Media Strategies
Copywriting and Campaigns
Persuasion and Research Methods
Crisis Communication
Media Ethics and Communication Law

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00

Application deadline not specified.

More details

Applications for admission and all supporting materials must be received 10 days prior to the beginning of the semester in which you plan to enroll

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

New Albany, United States

Disciplines

Corporate Communication View 256 other Bachelors in Corporate Communication in United States

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Academic requirements

GPA

English requirements

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TOEFL^® IBT

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IELTS

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Core 40 or Core 40 with Honors or Technical Honors (or 28 college preparatory high school courses for non-Indiana residents and those graduating prior to 2011)
At least a 2.0 GPA
Complete the application for admission.
Submit a non-refundable US $60 application fee.
Provide official academic records for all secondary and post-secondary work as well as provide an official, exact (literal) English translation, if the official language on the records is not English.
Provide SAT or ACT exam results
Submit proof of English proficiency
Provide financial documentation.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23222 USD / year

≈ 23222 USD / year
Out-of-State

23222 USD / year

≈ 23222 USD / year
Domestic

Applies to you

In-State

8616 USD / year

≈ 8616 USD / year

Living costs

New Albany

United States

970 - 1570 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Journalism, Media and Strategic Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

From planning to launching creative campaigns⁠—and everything in between

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New Albany

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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