Overview

This Business Administration - Marketing degree at California State University Long Beach establishes that marketing is largely a social process, emphasizing that enterprises meet the needs of individuals or segments of society.

The function of marketing is to determine those needs, provide the most effective means of informing actual and potential customers of the availability of services and goods, and deliver such services and goods.

Whether talking about the more traditional areas (e.g., advertising, new product development, marketing research) or more recent phenomena (e.g., Internet & digital marketing), California State University Long Beach faculty aim to provide a current approach that reflects the constantly changing international business environment.

The Students

The students, both at graduate and undergraduate levels, fully engage with business communities and nonprofits, through which they exert positive impact on the local, regional, and national economies.

We have been able to achieve this through our involvement in the

Marketing Business Center (MBC);
Black Business Strategy (BBS) initiative; and
Google Ad Grants Online Marketing Challenge (OMC).

Programme Structure

Courses include:

Services Marketing

Sales Management

Advertising and Promotion

Digital Marketing and Media

Professional Selling

Business To Business Marketing

Marketing Analytics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-21 00:00:00
- Apply before 2026-10-01 00:00:00 , International
Starting 2027-08-17 00:00:00
- Apply before 2027-04-01 00:00:00 , International
- Apply before 2026-12-02 00:00:00 , National

Language

English

Duolingo English Test

105

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Long Beach, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

All first-year student applicants must submit the following items:

File a CSULB application through Cal State Apply by the deadline

Have earned a minimum cumulative 3.0 GPA or "B'" grade according to the CSULB GPA scale.

Fulfill CSULB's English Language Requirement

Have completed at least 1 year of high school mathematics. Applicants to STEM majors must have at least 3 years of high school mathematics.

Provide scores for at least 5 subjects completed. In addition, please provide scores for at least 2 "A/AS" subjects completed.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18972 USD / year

≈ 18972 USD / year
Domestic

Applies to you

In-State

6450 USD / year

≈ 6450 USD / year

Additional Details

If you are not a resident of California, you must add $444.00 for each unit of credit you take to your tuition total.

Living costs

Long Beach

United States

1400 - 2000 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

The Students

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Long Beach

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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