Overview

Studying Marketing major at Anderson University (South Carolina) is more than just learning what books say. You’ll learn strategic innovation to identify key trends in the market that will help you determine how to develop new products. You’ll learn digital media strategies to help increase consumer engagement and brand awareness. And you’ll apply these skills to products as you design a live, interactive marketing campaign for a business assigned to you by your professors.

Career Outlook

When you graduate from the marketing program, you’ll have the strategies, skill sets and experience that employers look for when they’re hiring. AU professors meet during the summers with marketing managers and agencies to find out what skills they’re looking most for in job candidates. With an eye on proving your value as a potential employee, you’ll graduate from the program with certificates in leading strategies, such as Google Analytics and HubSpot Inbound, as well as with a portfolio of professional projects to show employers.

You’ll also be able to network with local marketing professionals from local manufacturers, organizations and marketing firms through your professors and your work on campus.

Programme Structure

Courses include:

Consumer Behavior
Sales and Sales Management
Advertising and Promotion
Marketing Management
Internet Marketing
Investigating Business

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-21 00:00:00
- Apply before 2026-07-01 00:00:00
Starting 2027-01-13 00:00:00

Apply anytime.

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

128 SCH

Delivered

On Campus

Campus Location

Anderson, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application
$40 application fee
Official high school transcript

Two essays (prompts)

Official SAT, ACT, or CLT scores
If you are submitting a test score, then you will not be required to submit essays.
Letter of recommendation
Résumé

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

35380 USD / year

≈ 35380 USD / year
Out-of-State

35380 USD / year

≈ 35380 USD / year
Domestic

Applies to you

In-State

35380 USD / year

≈ 35380 USD / year

Living costs

Anderson

United States

1600 - 2783 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Outlook

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Anderson

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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