Overview

The Advertising programme at Appalachian State University provides students with a robust foundation in strategic communication and creative brand development. This academic pathway is designed to foster critical thinking and practical expertise within the rapidly evolving landscape of modern media and digital promotion.

Why Advertising at Appalachian State University?

Students enrolled in this course benefit from a curriculum that balances theoretical knowledge with professional application. By engaging with contemporary industry practices, learners develop the ability to craft compelling narratives and manage complex campaigns across various platforms, ensuring they are prepared for the demands of the global marketplace.

The learning environment encourages innovation and ethical practice, focusing on how persuasive communication influences consumer behaviour and societal trends.

Tuition Fee Breakdown

International fee: USD 23785 per year
National fee: USD 23785 per year
Local fee: USD 5495 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The Advertising syllabus provides students with a strong foundation in marketing communication, branding, and creative strategy. The programme combines theoretical knowledge with practical skills in campaign development and media planning.

Consumer Behavior and Market Research
Advertising Strategy and Campaign Planning
Copywriting and Creative Development
Media Planning and Buying
Digital Advertising and Social Media Marketing
Brand Management
Advertising Analytics and Data Insights
Integrated Marketing Communications
Capstone Campaign / Portfolio Development

Careers in Advertising

Graduates of this programme are prepared for dynamic roles in marketing and communications. Career paths include positions such as advertising executive, media planner, copywriter, brand strategist, digital marketing specialist, and account manager in advertising agencies, media companies, and corporate marketing departments.

Programme Structure

Courses include:

Marketing

Digital Marketing

Social Media Strategy

Statistics
Digital Marketing

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

Starting 2027-08-19 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , National

Language

English

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

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Credits

120 SCH

Delivered

Online

Campus Location

Boone, United States

Disciplines

Advertising View 23 other Bachelors in Advertising in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A complete online application
A non-refundable application fee of $65 (USD)
Official high school/secondary school transcript
Official test scores (TOEFL, IELTS, Duolingo, SAT or ACT)
Official college transcripts
Additional information if requested, upon submission of your application, by the Office of Admissions (This may include submitting a Criminal Background Check and Conduct Review as required by the UNC System.)
All applicants claiming to be a resident of North Carolina must request a residency determination through the Residency Determination Service (RDS)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23785 USD / year

≈ 23785 USD / year
Out-of-State

23785 USD / year

≈ 23785 USD / year
Domestic

Applies to you

In-State

5495 USD / year

≈ 5495 USD / year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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