Fashion Marketing and Merchandising Sacred Heart University

Overview

The Fashion Marketing and Merchandising B.Sc. (Hons) at Sacred Heart University provides a rigorous academic foundation for students aspiring to lead in the global apparel and retail sectors. This programme integrates creative vision with analytical business strategies to ensure graduates are prepared for the complexities of the modern fashion marketplace.

Students explore the entire lifecycle of fashion products, from the initial sourcing of raw materials to the final retail sale. The curriculum covers vital areas such as supply chain management, brand expansion through licensing, and the psychological drivers of consumer behaviour. You will also learn to manage textile systems, including fibres, yarns, and advanced colour applications.

Why Fashion Marketing and Merchandising at Sacred Heart University?

Sacred Heart University is home to one of the nation’s best undergraduate business programmes as ranked by U.S. News & World Report. The Welch College of Business & Technology holds prestigious AACSB International accreditation, placing it among an elite group of global institutions. Students benefit from state-of-the-art facilities and a curriculum shaped by industry experts.

The university maintains exceptional connections with iconic brands such as Ralph Lauren, J. Crew, and L’Oreal. Its proximity to New York City allows for seamless internship integration, supported by a dedicated university transport system. Furthermore, the programme offers unique study abroad opportunities in global fashion capitals including Paris and Milan.

Beyond the classroom, students can join the Fashion Club to network with guest speakers from luxury houses like Chanel and Richemont. These interactions provide firsthand insights into global market trends and retail strategies. The programme also encourages interdisciplinary study, pairing well with finance, accounting, or graphic design to broaden professional expertise.

Tuition Fee Breakdown

• International fee: USD 26045 per semester
• National fee: USD 26045 per semester
• Local fee: USD 25042 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Fashion Marketing and Merchandising
• History, Evolution and Business of Fashion
• Fashion Industry Advertising and Promotional Strategies
• Supply Chain Management
• Fashion Brand Marketing
• Material Culture and History
• Media Culture
• History of Media Production
• Digital Film/Video Production
• History of Film
• Women In Advertising

Careers with Fashion Marketing and Merchandising

Graduates are well-equipped for diverse roles within the fashion and lifestyle industries, often securing high-earning positions in purchasing and retail management. Alumni have successfully transitioned into careers with major global organisations, including TJX Companies, Centric Brands, and various high-profile publishing houses.

Common career paths include fashion merchandising, retail buying, brand management, and digital marketing. The programme’s strong emphasis on networking and internships ensures that students graduate with a robust professional portfolio. Many students also choose to progress into specialised postgraduate study, such as an MBA or a Master’s in Digital Marketing.