Overview

Key facts

Graduates of the program add value to many types of organizations. They are prepared to meet the challenges of a technological business environment because they have mastered many professional skills.

The job of Sales is to get and keep customers by determining and satisfying customer needs and wants in a diverse market. This is done by making sure the company has the right products and/or services and that these are correctly promoted, distributed, and priced. The B.B.A. in Marketing prepares you to professionally carry out these responsibilities.

Students who graduate with a B.B.A. in Marketing at the Marshall University will develop the following skills:

Critical thinking skills
Oral and written communication skills
Selling skills – product, price, promotion and distribution tools
Market and distribution research
Quantitative and qualitative analysis of market data
Development, analysis, and modification of marketing plans and strategy
Foreign marketing environments
Consumer behavioral patterns
Research skills

Opportunities & Careers

Marketing Director
Salesperson
Sales Manager
Promotion Manager
Account Executive
Branch Manager
Market Researcher
Buyer
Store Manager

Programme Structure

Courses Included:

Principles of Selling

Promotion Management

Supply Chain Logistics

International Marketing

Consumer Behavior

Marketing Research

Marketing Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-17 00:00:00
- Apply before 2026-06-15 00:00:00 , International
Starting 2027-01-11 00:00:00
- Apply before 2026-10-15 00:00:00 , International

More details

National students must apply at least two weeks prior to the start of the term.

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Huntington, United States

Disciplines

Marketing Digital Marketing View 145 other Bachelors in Digital Marketing in United States

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Academic requirements

GPA

English requirements

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Other requirements

General requirements

Completed application for admission.
A non-refundable application fee of $40.
An official, final transcript, including graduation date, sent directly from the student’s high school to the Marshall University Admissions Office.
Official college transcript
American College Test (ACT) or Scholastic Aptitude Test (SAT) scores
A valid immunization record

International Students:

Equivalent of U.S. high school diploma
International GPA requirements are equivalent to domestic GPA requirements and vary by program
ACT/SAT required for some programs and merit-based scholarships
Proof of English Proficiency

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20390 USD / year

≈ 20390 USD / year
Out-of-State

20390 USD / year

≈ 20390 USD / year
Domestic

Applies to you

In-State

9388 USD / year

≈ 9388 USD / year

Additional Details

Metro residents: $6608/ semester

Living costs

Huntington

United States

621 - 1035 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Sales.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Opportunities & Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Huntington

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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