Overview

The online BBA in Business Administration - Marketing from University of Wisconsin Madison provides a robust foundation in business. From the highly ranked Wisconsin School of Business, you will gain valuable skills in communication, collaboration, creativity, relationship building and planning.

Key facts

You will learn to implement strategies related to product, place/distribution, price and promotion; analyze market segments and generate effective plans; leverage relevant sources to determine and support marketing actions; and apply analytical rigor to decisions.

Graduates pursue a variety of careers in marketing, including brand/product management, marketing research/analytics, sales management, advertising, business-to-business marketing, digital and social media, consulting, and supply chain management. You could be a product manager, social media strategist or market research analyst, among other dynamic jobs.

Programme Structure

Courses

Consumer Behavior

Marketing Research
Marketing Strategy
Marketing in the Digital Age
Fundamentals of Supply Chain Management
Strategic Pricing

Key information

Duration

Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00
- Apply before 2026-07-15 00:00:00
Starting 2026-10-26 00:00:00
- Apply before 2026-09-15 00:00:00
Starting 2027-01-22 00:00:00
- Apply before 2026-12-15 00:00:00
Starting 2027-03-18 00:00:00
- Apply before 2027-02-15 00:00:00
Starting 2027-05-18 00:00:00
- Apply before 2027-05-15 00:00:00

Language

English

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

Online

Campus Location

Madison, United States

Disciplines

Business Administration Marketing View 564 other Bachelors in Business Administration in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admissions application
Application fee
Course and grade information from grades 9-12
Two essays: tell us about your academic and personal achievements
One required letter of recommendation
English language proficiency
Official test scores: scores from either the ACT or the SAT

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30000 USD / year

≈ 30000 USD / year
Out-of-State

30000 USD / year

≈ 30000 USD / year
Domestic

Applies to you

In-State

30000 USD / year

≈ 30000 USD / year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Programme Structure

Courses

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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