Overview

Key Features

Today’s marketers must know how to leverage new information, communication and distribution technologies to connect more effectively with customers digitally. Social and mobile media developments are dramatically changing how marketers create and communicate customer value.

The Luter School of Business is one of the few undergraduate institutions nationwide to offer a degree program specializing in cutting-edge direct and interactive marketing.

Here you’ll learn how to connect and engage with customers via database marketing, targeting customers with messages that are relevant, timely and highly measurable.

This Global Commerce and Culture program from Christopher Newport University offers many experiential learning opportunities, enabling you to go beyond theories and strategies to the actual creation and implementation of marketing plans and campaigns for real-world companies.

Programme Structure

Courses included:

Organizational Behavior

Operations Management

Marketing Management

Corporate Finance

Business Law

Business and Accounting Information Systems

Management Information Systems

Strategic Management

Interactive Marketing

Digital Marketing

Database Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-26 00:00:00
- Apply before 2027-02-01 00:00:00

Language

English

Duolingo English Test

100

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Newport News, United States

Disciplines

Commerce View 92 other Bachelors in Commerce in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Essay
$65 non-refundable application fee or fee waiver
Virginia In-State Tuition Rates Eligibility You must complete all questions in the Residency and Parent/Legal Guardian Residency sections of the application to be eligible for in-state tuition.
Submit your most recent official high school transcript. Paper transcripts are accepted, but we encourage electronically submitted transcripts.
Have your SAT, ACT and/or CLT scores sent directly to Christopher Newport (unless you choose to apply test-optional).

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

31440 USD / year

≈ 31440 USD / year
Out-of-State

31440 USD / year

≈ 31440 USD / year
Domestic

Applies to you

In-State

17220 USD / year

≈ 17220 USD / year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Global Commerce and Culture.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Scholarships Information

Available Scholarships

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