Overview

The Advertising - Persuasive Messaging Online programme at the University of Florida offers a sophisticated curriculum designed to master the art of strategic communication. Students engage with a rigorous academic framework that blends audience analytics with brand storytelling to influence modern media consumers.

This specialisation focuses on the essential skill set required to engage diverse audiences through persuasive messaging. By exploring the application of media analytics and advertising sales, the curriculum ensures that graduates are well-equipped to handle the complexities of the contemporary digital landscape.

The course structure emphasises the development of professional skills alongside a strong conceptual orientation.

Why Advertising - Persuasive Messaging Online at the University of Florida?

The Department of Advertising at the University of Florida is consistently recognised as one of the largest and most respected programmes in the United States. It is housed within a college accredited by the Accrediting Council for Education in Journalism and Mass Communication.

Students benefit from a curriculum that is among the most comprehensive in the country, taught by faculty members who bring extensive professional experience to the classroom. The programme is renowned for its focus on problem-solving and techniques that drive marketplace communication.

The institution provides a foundation for leadership, offering students access to a vast network of professionals and academic resources. This environment fosters the strategic thinking necessary to excel in competitive industries and various global organisations.

Tuition Fee Breakdown

International fee: USD 16580 per year
National fee: USD 16580 per year
Local fee: USD 3876 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Marketing
Statistics
Advertising Strategy
Advertising
Branding
Multicultural Advertising in the US
Digital Insights
Writing for Strategic Communication
Media and Communications
Writing Fundamentals for Communicators
Ethics and Problems in Mass Communications
Consumer and Audience Analytics
Law of Mass Communication
Sight, Sound and Motion

Careers with Advertising - Persuasive Messaging Online

Graduates are prepared for successful careers across a broad array of industries and organisations. The programme provides the necessary training for roles in advertising sales, account management, and strategic brand development within the private and public sectors.

The skills attained are highly transferable, supporting career paths in entrepreneurism, health marketing, and media research. Students leave the university ready to take on leadership positions that require expertise in audience engagement and persuasive communication strategies.

Programme Structure

Courses:

Expository and Argumentative Writing

Argument and Persuasion

American Federal Government

Principles of Macroeconomics

Advertising Strategy

Digital Insights

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

Starting 2027-08-21 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

TOEFL^® IBT

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Credits

124 SCH

Delivered

Online

Campus Location

Gainesville, United States

Disciplines

Advertising View 23 other Bachelors in Advertising in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

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Other requirements

General requirements

All international applicants should apply online.
Submit the non-refundable $30 application fee (U.S. currency drawn on a U.S. bank or credit card).
Freshmen must submit official SAT or ACT scores.
Applicants whose native language is not English must submit official scores from the Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS) or the Michigan English Lab Assessment Battery (MELAB)
Applicants are exempt from the English proficiency requirement if enrolled for one academic year in a degree-seeking program at a recognized/regionally accredited university or college in a country where English is the official language prior to your anticipated term of enrollment or if you are from one of the following countries.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16580 USD / year

≈ 16580 USD / year
Out-of-State

16580 USD / year

≈ 16580 USD / year
Domestic

Applies to you

In-State

3876 USD / year

≈ 3876 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising - Persuasive Messaging Online.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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