Overview

The Advertising - Persuasive Messaging Online of University of Florida focuses on the skill set required to engage media audiences through the use of strategic, persuasive communications. The track emphasizes the concepts and application of audience and media analytics, advertising sales, brand storytelling, and message persuasion. The track prepares students for careers in a broad array of industries and organizations

Student Learning Outcomes

Correctly identify information and trends related to the history and roles of professionals and institutions in shaping strategic communications

Formulate accurate audience insights from research and consumer information.

Correctly analyze strategic communication from case studies in branding.

Work effectively in teams to solve strategic communication problems.

Orally present ideas and recommendations clearly and effectively.

Programme Structure

Courses:

Expository and Argumentative Writing

Argument and Persuasion

American Federal Government

Principles of Macroeconomics

Advertising Strategy

Digital Insights

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

Starting 2026-08-21 00:00:00
- Apply before 2026-01-15 00:00:00

Language

English

TOEFL^® IBT

Schedule TOEFL®

Credits

124 SCH

Delivered

Online

Campus Location

Gainesville, United States

Disciplines

Advertising View 23 other Bachelors in Advertising in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

Other requirements

General requirements

All international applicants should apply online.
Submit the non-refundable $30 application fee (U.S. currency drawn on a U.S. bank or credit card).
Freshmen must submit official SAT or ACT scores.
Applicants whose native language is not English must submit official scores from the Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS) or the Michigan English Lab Assessment Battery (MELAB)
Applicants are exempt from the English proficiency requirement if enrolled for one academic year in a degree-seeking program at a recognized/regionally accredited university or college in a country where English is the official language prior to your anticipated term of enrollment or if you are from one of the following countries.

Tuition Fee

To always see correct tuition fees

International

28658 USD/year

Tuition Fee

Based on the tuition of 28658 USD per year during 48 months.
National

28658 USD/year

Tuition Fee

Based on the tuition of 28658 USD per year during 48 months.
In-State

6380 USD/year

Tuition Fee

Based on the tuition of 6380 USD per year during 48 months.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising - Persuasive Messaging Online.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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