Business Administration (Marketing) University of Southern California

Overview

The Business Administration (Marketing) at the University of Southern California offers a comprehensive curriculum designed to master the complexities of modern commerce. Students engage with a rigorous academic framework that blends foundational business principles with advanced marketing specialisations to prepare for global leadership roles.

This degree focuses on the execution and evaluation of strategic initiatives within diverse market environments. Participants deepen their understanding of product development, communication, and promotion while exploring the ethical and regulatory frameworks that govern the industry. The curriculum also emphasises customer analytics and data-driven decision-making.

The programme is specifically structured for undergraduates who have attained sophomore standing and completed residency requirements.

Why Business Administration (Marketing) at University of Southern California?

The institution is renowned for its prestigious Marshall School of Business, which provides world-class facilities and a robust network of professional connections. Students gain access to a distinguished faculty and a learning environment that prioritises practical application alongside theoretical excellence.

The university maintains strong links with industry leaders, ensuring the curriculum remains aligned with current global trends. This distinctive teaching approach fosters a deep understanding of consumer behaviour and market dynamics, positioning graduates at the forefront of the competitive business landscape.

Tuition Fee Breakdown

• International fee: USD 73260 per year
• National fee: USD 73260 per year
• Local fee: USD 73260 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of a comprehensive business core followed by specialised marketing electives. Modules may include:

• Financial Accounting
• Managerial Accounting
• Communication Strategy in Business
• Organizational Behavior and Leadership
• Business Finance
• Marketing
• Applied Business Statistics
• Statistics and Data Science for Business
• Operations Management
• Business Analytics
• Strategic Management
• Microeconomics for Business
• Macroeconomics for Business
• Calculus

In addition to the core subjects, students must complete twelve units of upper-division elective courses. These specialised modules focus on advanced topics within the marketing department to ensure a well-rounded expertise in the field.

Careers with Business Administration (Marketing)

Graduates are prepared for a wide range of professional roles across various sectors. The skills acquired during the programme enable students to pursue careers in brand management, market research, and digital strategy. Many alumni find success in multinational corporations and innovative startups.

The focus on data-driven marketing and consumer insights allows graduates to excel in industries such as retail, technology, and media. By mastering both the creative and analytical aspects of the discipline, students are well-equipped to navigate the evolving demands of the global marketplace.