Overview

Companies need marketing professionals who understand the customer journey and know how to build top-notch digital experiences that foster positive first impressions. At IWU, you’ll develop skills that help you manage the essential functions of a marketing department or agency, from leadership methods to the foundations of economics and finance. Dive deeper and focus your studies with the specialization in in Marketing - Analytics program at Indiana Wesleyan University, where you’ll learn how to conduct effective research, utilize data mining strategies, and engage in analytics that help inform your organization’s larger marketing strategy.

Fully online, flexible learning format
Complete the program in as little as one year

Growing career field with job opportunities across both for-profit and non-profit sectors

You’ll Learn To…

Develop practical business skills that are relevant to marketing functions
Use appropriate methods to communicate to diverse audiences
Apply global marketing perspectives to critical business decisions
Handle marketing problems using ethical approaches and biblical perspective

Programme Structure

Courses include:

Marketing
Economic Principles for Managers
Ethical and Legal Business Concepts
Accounting and Financial Concepts of Business
Social Media and Consumer Behavior
Management and Leadership Perspectives
Information Technology for Marketers
Statistics for Marketers

Key information

Duration

Part-time
- 22 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

Our programs have a class starting every 6 to 8 weeks Rolling admission / no application deadline

Language

English

TOEFL^® IBT

Credits

120 SCH

Delivered

Online

Disciplines

Business Administration Marketing Digital Marketing View 189 other Bachelors in Marketing in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Other requirements

General requirements

Proof of high school graduation or GED certification.
Original transcripts from all previous college or university study at a college or university that is accredited by an accrediting agency recognized by both the U.S. Department of Education (ED) and the Council for Higher Education Accreditation (CHEA).
Prior completion of at least 60 transferable credit hours is required before the student is eligible to start a bachelor core program.

Tuition Fee

To always see correct tuition fees

International

29781 USD/year

Tuition Fee

Based on the tuition of 455 USD per credit during 22 months.
National

29781 USD/year

Tuition Fee

Based on the tuition of 455 USD per credit during 22 months.
In-State

29781 USD/year

Tuition Fee

Based on the tuition of 455 USD per credit during 22 months.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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