Overview

Every successful company has 2 main things: innovative products and a strong marketing plan. To maximize its profits and fulfill its business goals, an organization needs to reach its target audience. That’s where strategic marketing management comes in. Strategic marketing involves helping your team carry out communications campaigns that will reach specific customers and increase earnings.

With the Business Administration - Strategic Marketing Management (Online) programme from Liberty University , you will learn core marketing skills that can help you lead as a strategic marketer in any industry. You’ll study how to identify potential customers and ensure customer loyalty through customized marketing campaigns.

What Will You Learn in Our Strategic Marketing Management Online Programme?

Learn the essentials of strategic marketing management, which include how to get inside the minds of consumers, utilize distribution channels, and carry out well-planned promotional strategies. You will also explore how to conduct market research and cater to your target customers – allowing your company to increase its productivity and efficiency.
In your marketing management courses, you’ll gain a broad skill set that can help you create a strong marketing and branding image for your business. For instance, you’ll study how to research consumer behavior and use this research to set strategic marketing goals. Most importantly, Liberty’s degree in marketing will give you a sense of readiness when faced with problem-solving tasks in the workforce.

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Programme Structure

Courses included:

Marketing Research
Consumer Behavior
Business Administration
Promotion Strategy
Marketing Brand Management
Operations Strategy

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Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

120-123

Delivered

Online

Campus Location

Lynchburg, United States

Disciplines

Business Administration Strategic Management Marketing Management View 12 other Bachelors in Marketing Management in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Applicants must have a 2.0 or above cumulative GPA for admission in good standing.

All applicants must submit the following:

Admission application
Application fee
Official college transcripts
Unofficial college transcripts may be accepted with a completed official transcript request form
High School Self-Certification form and official high school transcripts within first 12 credit hours
Proof of English proficiency (for applicants whose native language is other than English)

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13650 USD / year

≈ 13650 USD / year
Out-of-State

13650 USD / year

≈ 13650 USD / year
Domestic

Applies to you

In-State

13650 USD / year

≈ 13650 USD / year

Additional Details

Undergraduate Full Time $390/Credit
Undergraduate Part Time $455/Credit
Military Undergraduate $250/Credit

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Strategic Marketing Management (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What Will You Learn in Our Strategic Marketing Management Online Programme?

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Funding

Scholarships Information

Available Scholarships

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