Overview

Companies of all sizes use marketing campaigns to reach clients and consumers. But how can they be sure their marketing strategies are effective? The answer: market research analysts.

Market analysts evaluate the success of marketing initiatives. They look at data from many different platforms — including websites, social media, mobile apps, and emails — to determine whether a company is meeting its advertising goals.

If you want to help businesses improve their marketing tactics, the Business Administration - Marketing Analytics (Online) programme from Liberty University Online can help! Our programme will equip you to analyze and assess your company’s marketing performance. You’ll also gain core business skills that will be useful in a wide variety of careers.

What is marketing analytics?

At its core, analytics is the technical side of marketing. Market research analysts use statistics, data analysis, and predictive modeling to examine consumer behavior and evaluate marketing effectiveness.
As a marketing analyst, you can help businesses assess their current marketing tactics and find ways to branch out or improve. In other words, you can help them figure out what is and isn’t working in their advertising campaigns. That way, your company can stay up-to-date with industry trends and create marketing strategies that drive measurable growth.
If you love conducting research and handling data and numbers, a career in marketing analytics may be right for you!

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Programme Structure

Courses included:

Principles of Marketing

Marketing Research
Marketing Analytics

Consumer Behavior
Applied Marketing Analysis

Check out the full curriculum

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Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

Online

Campus Location

Lynchburg, United States

Disciplines

Business Administration Marketing View 202 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Applicants must have a 2.0 or above cumulative GPA for admission in good standing.

All applicants must submit the following:

Admission application
Application fee
Official college transcripts
Unofficial college transcripts may be accepted with a completed official transcript request form
High School Self-Certification form and official high school transcripts within first 12 credit hours
Proof of English proficiency (for applicants whose native language is other than English)

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13650 USD / year

≈ 13650 USD / year
Out-of-State

13650 USD / year

≈ 13650 USD / year
Domestic

Applies to you

In-State

13650 USD / year

≈ 13650 USD / year

Additional Details

Undergraduate Full Time $390/Credit
Undergraduate Part Time $455/Credit
Military Undergraduate $250/Credit

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing Analytics (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What is marketing analytics?

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Funding

Scholarships Information

Available Scholarships

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