Overview

The Marketing (Strategic Marketing) at New Mexico State University is designed to equip students with a robust understanding of modern commercial environments. This undergraduate degree focuses on developing the analytical and creative skills necessary to drive organisational growth through effective market positioning.

Students engage with a curriculum that balances theoretical knowledge with practical application in the business world. The programme ensures that graduates are well-versed in the latest industry trends, from digital communication strategies to complex data interpretation for decision-making.

The learning environment encourages critical thinking and professional development within the College of Business.

Why Marketing (Strategic Marketing) at New Mexico State University?

The university offers a distinctive learning experience through its College of Business, which is recognised for its commitment to academic excellence. Students benefit from a structured roadmap that integrates general education with specialised business core subjects to ensure a well-rounded professional profile.

Facilities and resources at the institution support a deep dive into financial analysis, business information systems, and legal environments. The programme is tailored to provide a clear path toward degree completion, maintaining high standards through rigorous foundation requirements and diverse elective options.

Tuition Fee Breakdown

International fee: USD 26883 per year
National fee: USD 26883 per year
Local fee: USD 8504 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Accounting I
Accounting II
Information Systems
Business
Business Information Systems I
Legal Environment of Business
Financial Analysis and Markets
Human Behavior in Organizations
Strategic Management
Marketing
Enterprise Resource Planning
Production and Operations Management
Project Management in Organizations
Marketing Research
Strategy and Policy
Consumer Behavior
Personal Selling
Retail Management
Advertising Strategy
International Marketing
Product/Service Development
Sports Marketing

Careers with Marketing (Strategic Marketing)

Graduates of this programme are prepared for a wide variety of professional roles across multiple sectors. Common career paths include positions in advertising, retail management, and professional selling, where strategic planning and consumer insights are highly valued.

The degree also opens doors to opportunities in international marketing, product development, and market research. Organisations in industries such as sports management, financial services, and global trade actively seek individuals with the strategic expertise provided by this university.

Programme Structure

Courses include:

Marketing Research

Strategy and Policy

Consumer Behavior

Personal Selling

Retail Management

Advertising Strategy

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-20 00:00:00
- Apply before 2026-07-01 00:00:00 , International
Starting 2027-01-15 00:00:00
- Apply before 2026-11-15 00:00:00 , International

More details

National: NMSU's priority deadline for completing the entire admission process is the Friday before the first day of class each semester.

Language

English

TOEFL^® IBT

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Credits

120 SCH

Delivered

On Campus

Campus Location

Las Cruces, United States

Disciplines

Marketing Retail Management Strategic Management View 82 other Bachelors in Strategic Management in United States

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Academic requirements

GPA

2.7

English requirements

TOEFL^® IBT

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Other requirements

General requirements

Have a high school degree with 2.75 GPA or above.

Official Transcript(s) with Graduation Date and GPA

Foreign Credential Evaluation report by a NACES-approved agency (preferably SpanTran) for every foreign transcript

Translated copy of official transcript from an approved translator – if official transcript is not in English

TOEFL or IELTS Score Report - unless you meet the exception for the language requirement criteria

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

26883 USD / year

≈ 26883 USD / year
Out-of-State

26883 USD / year

≈ 26883 USD / year
Domestic

Applies to you

In-State

8504 USD / year

≈ 8504 USD / year

Living costs

Las Cruces

United States

806 - 1259 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Strategic Marketing).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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