Overview

The Marketing (PGA Golf Management) programme at New Mexico State University offers a unique blend of professional golf certification and comprehensive business education. This Bachelor of Business Administration is designed for students aiming to lead within the global golf industry through a rigorous academic and practical framework.

Students engage in a curriculum that balances core marketing principles with the Professional Golfers' Association (PGA) Education Program. The course structure requires the completion of at least 120.5 credits, ensuring a deep understanding of both commercial strategies and the technical aspects of golf facility management.

A significant component of the degree involves hands-on experience through a series of mandatory summer internships.

Why Marketing (PGA Golf Management) at New Mexico State University?

New Mexico State University provides a distinctive learning environment that integrates the College of Business resources with specialised golf management facilities. The programme is one of a select few nationwide to offer this accredited PGA path, ensuring high standards of instruction.

The curriculum is enhanced by strong industry links, providing students with access to professional seminars and networking opportunities. Teaching features include business simulations and technical workshops that cover everything from turfgrass science to advanced teaching and coaching techniques.

Tuition Fee Breakdown

International fee: USD 26883 per year
National fee: USD 26883 per year
Local fee: USD 8504 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Professional and Technical Communication
Macroeconomic Principles
Microeconomics Honors
Accounting I
Accounting II
Information Systems
Business
Business Information Systems I
Legal Environment of Business
Financial Analysis and Markets
Human Behavior in Organizations
Strategic Management
Marketing
Enterprise Resource Planning
Production and Operations Management
Project Management in Organizations
PGA's PGM Education Program (Part 1)
PGA's PGM Education Program (Part 2)
PGA's PGM Education Program (Part 3)
Marketing Research
PGA Golf Management Final Experience
Strategy and Policy
Retail Management

Careers with Marketing (PGA Golf Management)

Graduates are prepared for diverse leadership roles within the golf and sports industries. Potential career paths include becoming a PGA Head Professional, Director of Golf, or General Manager at private clubs, public courses, or luxury resorts.

The business foundation also enables graduates to pursue roles in sports marketing, tournament operations, and retail management. Many alumni find success in golf equipment manufacturing, sales, and corporate event coordination for international sports organisations.

Programme Structure

Courses include:

Level 1, PGA's PGM Education Program

Marketing Research

Retail Management

PGA Golf Management Final Experience

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-20 00:00:00
- Apply before 2026-07-01 00:00:00 , International
Starting 2027-01-15 00:00:00
- Apply before 2026-11-15 00:00:00 , International

More details

National: NMSU's priority deadline for completing the entire admission process is the Friday before the first day of class each semester.

Language

English

TOEFL^® IBT

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Credits

120 SCH

Delivered

On Campus

Campus Location

Las Cruces, United States

Disciplines

Marketing Sports Management Retail Management View 49 other Bachelors in Retail Management in United States

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Academic requirements

GPA

2.7

English requirements

TOEFL^® IBT

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Other requirements

General requirements

Have a high school degree with 2.75 GPA or above.

Official Transcript(s) with Graduation Date and GPA

Foreign Credential Evaluation report by a NACES-approved agency (preferably SpanTran) for every foreign transcript

Translated copy of official transcript from an approved translator – if official transcript is not in English

TOEFL or IELTS Score Report - unless you meet the exception for the language requirement criteria

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

26883 USD / year

≈ 26883 USD / year
Out-of-State

26883 USD / year

≈ 26883 USD / year
Domestic

Applies to you

In-State

8504 USD / year

≈ 8504 USD / year

Living costs

Las Cruces

United States

806 - 1259 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (PGA Golf Management).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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