Overview

The Bureau of Labor Statistics predicts a 19% annual growth over the next 6 years for business analytic careers in business government, science, technology, health care, and education.

The Business Administration - Marketing degree offered at Western Illinois University is the first STEM (Science, Technology, Engineering and Math) business program in Illinois and the only undergraduate business analytic degree in Illinois and the region.

Careers

No matter what your career interests, you will be encouraged to earn academic credit through faculty supervised research, internships, and study abroad programs. Internships are a “capstone” experience enhancing your attractiveness to employers.

Employers also value an appreciation of the global nature of the world which you can acquire through one of the many study abroad programs offered at Western.

A unique career development program will assist you in identifying and acquiring those skills employment experts identify as necessary for success. The program provides guidance in selecting courses and activities that will strengthen these skills.

Bank Technical Analyst

Business Account Executive

Business Operations Manager

Digital Optimization Analyst

Pricing Analyst

Market Research Analyst

Management Analyst

Revenue Analyst

Analytic Consultant

Competitive Intelligence Analyst

Data Analyst

Data Scientist

Economic or Financial Analyst

Forecast Manager

Product Marketing Manager

Programme Structure

Emphases of Study:

Applied Statistics

Business

Information Systems

Supply Chain Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-20 00:00:00
- Apply before 2026-10-01 00:00:00 , International
Starting 2027-08-24 00:00:00
- Apply before 2027-04-01 00:00:00 , International

Language

English

Duolingo English Test

105

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Macomb, United States

Disciplines

Business Administration Marketing View 2306 other Bachelors in Business Administration in United States

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Academic requirements

GPA

2.7

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission is test optional - SAT/ACT scores are not required. You must earn a high school diploma and meet the requirements below to be admitted.
2.75+ GPA on a 4.0 scale OR 3.44+ GPA on a 5.0 scale

You will be admitted.

2.00-2.74 GPA on a 4.0 scale OR 2.5-3.43 GPA on a 5.0 scale

Students will be reviewed for consideration into the Reach program. The priority deadline is March 1 to send transcripts and complete the application file. Students will be in a pending admissions status until reviewed for an admissions decision in Mid-March.

Top 10% of Class Admission

Students in the top 10% of their high school class at an accredited Illinois public or private high school will be automatically admitted to WIU.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18030 USD / year

≈ 18030 USD / year
Out-of-State

10290 USD / year

≈ 10290 USD / year
Domestic

Applies to you

In-State

10290 USD / year

≈ 10290 USD / year

Living costs

Macomb

United States

1100 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Macomb

Funding

Scholarships Information

Available Scholarships

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