Overview

The skills employers value the most are hardest to learn on the job. That's where Business Communication programme from Central Michigan University comes in. First, you'll build a foundation of basic business knowledge.

Then you'll add to it with with the skills employers value most such as communication, creativity, critical thinking, and collaboration. In short, GBA: ABC gives you the tools that are essential for career success and makes your resume stand out. As an GBA: ABC major, you'll become a stronger team player.

Many students say the programme gives them newfound confidence to speak in public and deliver memorable business presentations.

Programme Highlights

As a General Business Administration - Applied Communication major, you will:

Develop key communication skills and build relationships through effective business communication, collaborative technologies and social media.

Immerse yourself in an internship experience to gain hands-on experience in a professional workplace environment.

Combine subject-matter expertise with the knowledge, skills, and abilities employers value most.

Gain valuable networking experience with business professionals through a networking training event each year.

Earn a social media certifications like those from Hootsuite Academy.

Careers and Outcomes

Graduates gain skills needed to enter a wide range of careers, such as management, marketing, social media, training, customer service and consulting.

Customer Service Specialist

Education Programme Manager

Brand Manager

Programme Structure

Courses include:

Applied Business Analytics

Visual Business Communication and Digital Media

Applied Business Communication Integrated Capstone

Internship in Applied Business Communication

Enterprise Software in Business Using SAP Software

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-05-15 00:00:00
Starting 2027-01-12 00:00:00
- Apply before 2026-10-01 00:00:00

Language

English

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Mount Pleasant, United States

Disciplines

Business Administration Corporate Communication View 2294 other Bachelors in Business Administration in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission will be granted to students who earn:

At least 24 credits with a minimum cumulative CMU grade point average of 2.50.

Grade point average of a minimum 2.0 in the following four courses: BUS 100, BUS 102, ECO 202, MTH 107.

An admissions essay is not required but you may submit additional information that you wish to be considered. You may want to include extracurricular and leadership activities, employment or explanations of unique situations that impacted your academic record.

What do you need to apply?

Application for admission

Application fee

High school transcript (official or unofficial)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22200 USD / year

≈ 22200 USD / year
Out-of-State

13248 USD / year

≈ 13248 USD / year
Domestic

Applies to you

In-State

13248 USD / year

≈ 13248 USD / year

Additional Details

Lower level (less than 56 credit hours) tuition: For U.S. residents: $11,976 per year, for International students: $21,000 per year

Living costs

Mount Pleasant

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Highlights

Careers and Outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Mount Pleasant

Funding

Scholarships Information

Available Scholarships

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