Marketing The University of Akron

Overview

The Marketing programme at The University of Akron provides students with a robust foundation in the essential mechanics of modern commerce and consumer engagement. This degree focuses on developing the analytical and creative skills necessary to manage product development, pricing strategies, and promotional campaigns effectively.

Students explore the complexities of buyer behaviour and market analytics while learning to interpret competitor information. The curriculum is designed to foster sound decision-making, ensuring that graduates can navigate the evolving demands of the international business landscape with confidence and professional integrity.

A distinctive feature of the course is the Professional Experience component, which bridges the gap between academic theory and commercial practice.

Why Marketing at The University of Akron?

The College of Business holds prestigious accreditation from AACSB International, placing it among the top tier of business schools globally. This recognition ensures that the teaching standards and curriculum remain rigorous, relevant, and aligned with the highest industry expectations.

The institution maintains deep-rooted connections with regional businesses, allowing executives to serve as mentors and guest lecturers. These partnerships provide students with unique networking opportunities and access to cutting-edge technology through alliances with major vendors like Microsoft, SAP, and Oracle.

Students benefit from a vibrant community of professional organisations, including the American Marketing Association and Pi Sigma Epsilon. These groups allow learners to apply their skills in national competitions, enhancing their leadership abilities and building a strong professional network before graduation.

Tuition Fee Breakdown

• International fee: USD 21650 per year
• National fee: USD 21650 per year
• Local fee: USD 13740 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Marketing
• Buyer Behaviour
• Marketing Research
• Marketing and Sales Analytics
• Brand Management
• Marketing Capstone

Careers with Marketing

Graduates are well-equipped for diverse roles across various sectors, benefiting from the university's strong links with the regional business community. The programme prepares individuals for success in high-growth areas such as digital commerce, social media management, and interactive marketing.

Common career paths for alumni include brand management, product planning, and market research. Graduates also find opportunities in retail buying, merchandising, industrial purchasing, and customer relationship management, supported by the university's dedicated career coaching and placement services.

The institution has a proven track record of placing students with prominent organisations. Recent graduates have secured positions at reputable firms such as The Goodyear Tire and Rubber Company, The J.M. Smucker Company, GOJO Industries, and various major financial institutions.