Overview

The Sports and Entertainment Management program coursework emphasizes key skills specific to sports business including sales, marketing, revenue generation, athlete and talent business and management as well as event operations and the program’s business-based curriculum prepares students for an array of potential career path opportunities in the multi-billion-dollar sports and entertainment industry. This program aligns with Grand Canyon University's Christian mission, aiming to develop graduates committed to upholding ethical and moral principles within the fields of entertainment and athletics.

Behind every star athlete and beloved team is a group of talented professionals managing and marketing their success. Sports and entertainment management includes behind-the-scenes aspects of sports such as event coordination, contract negotiation, community relations, influencer marketing and statistics. Whether you’re helping to fill stadium seats or negotiating your client a higher salary, sports and entertainment management is a great way to put your love of sports/live entertainment and business skills to use.

Careers

Graduates of GCU’s BS in Sports and Entertainment Management are prepared to work in many facets of the ever-evolving world of sports. Graduates may go on to become:

Agents

Athlete development specialists

Business development coordinators

Contract negotiation managers

Creative content managers

Event coordinators

Facilities managers

Financial analysts

Game operations

Marketing coordinators

Partnership development managers

Sales coordinators

Talent managers

Programme Structure

Courses include:

Business Statistics

Essentials of Economics

Ethical and Legal Issues in Business

Organizational Behavior and Management

Sports and Entertainment Event Planning

Sports Law

Sport and Entertainment Analytics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Apply anytime.
Starting 2027-01-05 00:00:00

Apply anytime.

More details

The university’s rolling admissions policy allows new students to be admitted throughout the year.

Language

English

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Phoenix, United States

Disciplines

Sports Management Business Intelligence View 606 other Bachelors in Sports Management in United States

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Academic requirements

GPA

English requirements

TOEFL^® IBT

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Other requirements

General requirements

To be accepted for admission to Grand Canyon University's (GCU) campus or online undergraduate programs, you must submit acceptable high school or college transcripts to meet the admission requirements

Direct start applicants interested in attending GCU must meet one of the following requirements:

High School Graduate with an Unweighted GPA of 3.0+
High School Graduate with an Unweighted GPA of 2.5+ and Qualifying College Entrance Exam Score
GED and Transcript of All Credit-bearing Coursework

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16500 USD / year

≈ 16500 USD / year
Out-of-State

16500 USD / year

≈ 16500 USD / year
Domestic

Applies to you

In-State

16500 USD / year

≈ 16500 USD / year

Additional Details

Online fee + $485/ credit

Living costs

Phoenix

United States

900 - 1450 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Sports and Entertainment Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Phoenix

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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