Overview

The Sports and Entertainment Management program coursework emphasizes key skills specific to sports business including sales, marketing, revenue generation, athlete and talent business and management as well as event operations and the program’s business-based curriculum prepares students for an array of potential career path opportunities in the multi-billion-dollar sports and entertainment industry. This program aligns with Grand Canyon University 's Christian mission, aiming to develop graduates committed to upholding ethical and moral principles within the fields of entertainment and athletics.

Behind every star athlete and beloved team is a group of talented professionals managing and marketing their success. Sports and entertainment management includes behind-the-scenes aspects of sports such as event coordination, contract negotiation, community relations, influencer marketing and statistics. Whether you’re helping to fill stadium seats or negotiating your client a higher salary, sports and entertainment management is a great way to put your love of sports/live entertainment and business skills to use.

Careers

Graduates of GCU’s BS in Sports and Entertainment Management are prepared to work in many facets of the ever-evolving world of sports. Graduates may go on to become:

Agents

Athlete development specialists

Business development coordinators

Contract negotiation managers

Creative content managers

Event coordinators

Facilities managers

Financial analysts

Game operations

Marketing coordinators

Partnership development managers

Sales coordinators

Talent managers

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Programme Structure

Courses include:

Business Statistics

Essentials of Economics

Ethical and Legal Issues in Business

Organizational Behavior and Management

Sports and Entertainment Event Planning

Sports Law

Sport and Entertainment Analytics

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-09-03 00:00:00

Apply anytime.
Starting 2026-01-06 00:00:00

Apply anytime.

More details

Our rolling admissions policy means that we admit new students year-round.

Language

English

IELTS

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TOEFL^® IBT

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Credits

120 SCH

Delivered

On Campus, Online

Disciplines

Sports Management Business Intelligence View 374 other Bachelors in Business Intelligence in United States

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Academic requirements

GPA

English requirements

IELTS

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TOEFL^® IBT

Schedule TOEFL®

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Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Grand Canyon University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

To be accepted for admission to Grand Canyon University's (GCU) campus or online undergraduate programs, you must submit acceptable high school or college transcripts to meet the admission requirements

Direct start applicants interested in attending GCU must meet one of the following requirements:

High School Graduate with an Unweighted GPA of 3.0+
High School Graduate with an Unweighted GPA of 2.5+ and Qualifying College Entrance Exam Score
GED and Transcript of All Credit-bearing Coursework

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Tuition Fee

To always see correct tuition fees

International

16500 USD/year

Tuition Fee

Based on the tuition of 8250 USD per semester during 48 months.
National

16500 USD/year

Tuition Fee

Based on the tuition of 8250 USD per semester during 48 months.
In-State

16500 USD/year

Tuition Fee

Based on the tuition of 8250 USD per semester during 48 months.

Online: $485 per credit

Living costs for Phoenix

900 - 1450 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Sports and Entertainment Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Student insurance

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fee

International

National

In-State

Living costs for Phoenix

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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