Overview

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Marketing may also focus on influencing society through behavioral changes regarding issues such as addiction, environmental issues, diversity, equity, and inclusion, among many others. Perhaps the most basic marketing skill is to be able to see an organization’s activities from the customer’s viewpoint.

Career after the major in Marketing at Drexel University

Marketing opportunities abound in all types of organizations, including manufacturing firms, wholesalers, retail stores, Internet firms, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, political campaigns, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Programme Structure

Courses include

Financial Accounting Foundations
Managerial Accounting Foundations
Business Law
Business Analytics and Data Visualization
Foundations of Business
Principles of Microeconomics
Principles of Macroeconomics
Strategy and Competitive Advantage

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-04 00:00:00
- Apply before 2026-10-01 00:00:00
Starting 2027-08-23 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

TOEFL^® IBT

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IELTS

6.5

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Philadelphia, United States

Disciplines

Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Undergraduate Admissions Application
Application Fee, $50
Essay
Transcripts
Letters of Recommendation
Standardized Test Scores (Optional for Most Applicants)
Financial Aid Information
Proof of Financial Responsibility (International Applicants Only)
Portfolio
Writing Supplement (All Westphal College of Media Arts & Design Majors)
Audition (Dance Applicants Only)
College of Medicine Supplemental Application (BA/BS+MD Applicants Only)
Homeschooled Students

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

61842 USD / year

≈ 61842 USD / year
Out-of-State

61842 USD / year

≈ 61842 USD / year
Domestic

Applies to you

In-State

61842 USD / year

≈ 61842 USD / year

Living costs

Philadelphia

United States

1313 - 2284 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career after the major in Marketing at Drexel University

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Philadelphia

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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