Overview

The Marketing programme at Ontario Tech University provides students with a comprehensive foundation in understanding consumer behaviour and implementing effective brand strategies. This Bachelor of Commerce (Honours) degree combines theoretical academic rigour with practical applications to prepare graduates for the evolving global marketplace. Students explore how leading organisations succeed by engaging customers through innovative digital and traditional channels.

Why Marketing at Ontario Tech University?

The program equips students with both theoretical and practical expertise in areas such as marketing strategy, consumer behaviour, marketing research, and digital marketing, while also integrating current industry trends and technologies.

Tuition Fee Breakdown

International fee: CAD 32188 per year
National fee: CAD 5983 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Writing and Critical Thinking
Financial Accounting
Statistics for Business
Business Analytics
Management of the Enterprise
Business Mathematics
Information Systems
Marketing Management
Organizational Behaviour

Careers with Marketing

Graduates are well-equipped for diverse leadership and specialist roles within the commercial sector. Employment statistics indicate that 93 per cent of graduates find work within six months of completing their degree.

Programme Structure

Courses

Advertising Management
Brand Management
Consumer Behaviour
E-Marketing
Marketing Analytics
Marketing Strategy
Sales Management
Social Media Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-01 00:00:00
- Apply before 2027-03-31 00:00:00

More details

Deadline for Ontario secondary school students: January 15.

Language

English

TOEFL^® IBT

OR

83

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IELTS

6.5

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Credits

120 alternative credits

Delivered

On Campus

Campus Location

Oshawa, Canada

Disciplines

Marketing View 84 other Bachelors in Marketing in Canada

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

83

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completion of the International Baccalaureate Diploma including English SL or HL. Prerequisite courses can be presented at the Standard or Higher Level with no score lower than 4.

A minimum overall score of 24 is require for admission consideration; actual admitting scores vary from program to program.

For Engineering and Science degrees, applicants must present Math SL or HL and/or Further Math HL

Final IB results must be sent to the university electronically by the International Baccalaureate office.

If you are not completing the full IB Diploma, individual IB courses may be considered for admission. Official transcripts and proof of high school graduation must be submitted directly from your institution.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Ontario Tech University and/or in Canada, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

32188 CAD / year

≈ 32188 CAD / year
Domestic Applies to you

Applies to you

Citizens or residents

5983 CAD / year

≈ 5983 CAD / year

Living costs

Oshawa

Canada

1100 - 1700 CAD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Oshawa

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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