Overview

The Strategic Communication program of the University of Houston provides basic knowledge, skills and ethical considerations to prepare students for entry into the fields of advertising, integrated communication, organizational/corporate communication and public relations. Students will learn the communication requirements to represent organizations, products, services, operations and policies effectively.

Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, public policy development, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for strategic communication.

Key Facts

Advertising Concentration

Advertising is the key revenue source for media. It’s all about turning products into brands, and using creativity to form a message to share with the public. Studying advertising teaches students to create a lasting concept - not just an avenue for sales. Our students learn to embed a brand in the minds of the public. Through creativity, advertising professionals build a message that can be shared with the public, and that the public can share among its members.

Intergrated Communication Concentration

Communication is converging. Today, brands must coordinate their marketing, public relations, and advertising efforts in concert with one another, and organizations must hire storytellers who can navigate this shifting industry. Our integrated communication concentration offers a top-level view of the field, allowing students to study public relations, advertising, and marketing concurrently, in the digital world.

Organizational/Corporate Communication Concentration

Our organizational/corporate communication students learn about the inner-workings of organizations and how communication is used to collaborate with, lead, and manage othersur program prepares students to become global leaders who bring the needed mix of interpersonal and business communication skills to their projects. approach teaches theories and principles relevant to the management of corporate, nonprofit and governmental organizations.

Public Relations Concentration

A company’s “publics” are its audiences and stakeholders. Public relations (PR) is the art of maintaining a positive relationship with these groups. An essential function for every brand, public relations involves listening to publics, discovering how they feel about an issue and/or organization, and then helping their client or organization craft meaningful campaigns or programs that help meet the publics’ needs.

Programme Structure

Courses include:

Writing for Print and Digital Media

Strategic Communication

Editing for Print and Digital Media

Advertising Copywriting

Organizational Communication

Strategic Public Relations Planning

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-05-05 00:00:00 , International
- Apply before 2026-06-02 00:00:00 , National
Starting 2027-01-20 00:00:00
- Apply before 2026-11-04 00:00:00 , International
- Apply before 2026-12-02 00:00:00 , National

Language

English

Duolingo English Test

105

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Houston, United States

Disciplines

Corporate Communication View 256 other Bachelors in Corporate Communication in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You'll apply as an international freshman student if you plan to attend the University of Houston:

with citizenship from a country outside the U.S.

have no college coursework (or have less than 15 credit hours from an accredited university).

have an equivalent GPA 3.0 or higher (4.0 scale).

meet English Language Requirements

Pay the $90 application fee.

Send official test scores directly from the testing agency. SAT/ACT scores are only required for special programs.

Send official secondary school or high school academic records (transcripts, mark sheets, graduation certificate, etc.), preferably submitted electronically through your school counselor via email or the Common Application.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28066 USD / year

≈ 28066 USD / year
Out-of-State

28066 USD / year

≈ 28066 USD / year
Domestic

Applies to you

In-State

11972 USD / year

≈ 11972 USD / year

Living costs

Houston

United States

1067 - 1950 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Strategic Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Houston

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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