Overview

Boston University's undergraduate curriculum in Advertising is meant to provide core, structured learning in communication theory, research, and practice in furtherance of training students with expert skills in critical thinking, collaboration, creative design, consumer insight, and management and account strategy, as well as cultivating strong abilities to write, design, and present ideas in a thoughtful, persuasive, and compelling manner, all while being immersed in the ever-changing world of global technology.

Learning Outcomes

Upon completion of a Bachelor of Science in Advertising, students will be able to demonstrate:

A strong understanding of communication effectiveness in terms of both written and oral communication.
Knowledge and competencies of strategy, account management, and branding by completion of an advertising plan.
Knowledge and competencies of strategy and idea generation, as well as skills in areas such as art direction, copywriting, and video development.
Knowledge and competencies of designing and conducting consumer research in the creation of consumer insight reports, using a variety of tools, analyzing data, and creating an advertising planning de-brief.

Programme Structure

Courses include:

The Human Storyteller
Professional Experience
Communication Writing
Understanding Media
Communication Research Methods
Writing for Communication

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-02 00:00:00
- Apply before 2027-01-05 00:00:00

Language

English

Duolingo English Test

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Credits

128 SCH

Delivered

On Campus

Campus Location

Boston, United States

Disciplines

Advertising View 175 other Bachelors in Advertising in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

National

Common Application or Coalition Application

High School Transcript

Senior Year Grades

Counselor Recommendation and School Report Form

Teacher Evaluation

Standardized Tests

International

Secondary School Records

Documentation of Financial Support

Copy of Data Page of Passport

Boston University does not require the SAT or ACT for applicants to the College of Fine Arts. Students may choose to submit their scores, however, if they feel they accurately reflect their academic ability.

Applicants to the School of Theatre, School of Music, and School of Visual Arts, with the exception of Music – Nonperformance majors, must complete an audition, submit a portfolio, or both.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

69870 USD / year

≈ 69870 USD / year
Out-of-State

69870 USD / year

≈ 69870 USD / year
Domestic

Applies to you

In-State

69870 USD / year

≈ 69870 USD / year

Living costs

Boston

United States

1560 - 3239 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Learning Outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Boston

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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