Overview

Key facts:

Students gain practical experience applying these concepts and methods via half-semester mini-courses (e.g., new product development, advertising, retailing). Many students with a Marketing concentration have gone on to work in brand management, advertising, sales, marketing research, consulting, and entrepreneurial ventures.

Many students at the University of Pennsylvania with a concentration in marketing have gone on to work in brand management, advertising, sales, marketing research consulting, as well as pursuing their own entrepreneurial ventures.

Wharton began teaching and researching marketing before the field even existed, initiating courses in 1909 in what was then known as “merchandising.” Later, Wharton marketing Professor Paul Green created the powerful tool called “conjoint analysis,” a research method that revolutionized 20th century marketing by focusing on what to sell in the future, rather than on what appealed to consumers in the past. An icon of 20th century marketing, he transformed business practices around the world, from lodging and transportation (including the creation of Courtyard by Marriott hotels and the EZPass highway toll system) to medical research, public policy, and industrial engineering.

Programme Structure

Courses include:

Data and Analysis for Marketing Decisions
Models for Marketing Strategy
Special Topics: Experiments for Business Decision Making 4
Applied Probability Models in Marketing
New Product Management
Advertising Management 5
Principles of Retailing
Digital Marketing and Electronic Commerce 2
Idea Generation & the Systematic Approach for Creativity

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-26 00:00:00
- Apply before 2027-01-05 00:00:00

More details

Regular Decision application deadline is January 5.

Language

English

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Philadelphia, United States

Disciplines

Marketing View 1056 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Common Application or Coalition Application & Penn-specific Essay

Official High School Transcript

School Report

Counselor Recommendation

Academic Teacher Evaluations (2)

Early Decision Agreement (only if applying for Early Decision)

Mid-Year Report

Final Report

SAT or ACT

English language proficiency

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

63204 USD / year

≈ 63204 USD / year
Out-of-State

63204 USD / year

≈ 63204 USD / year
Domestic

Applies to you

In-State

63204 USD / year

≈ 63204 USD / year

Living costs

Philadelphia

United States

1313 - 2284 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Philadelphia

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners