Overview

The Business Administration - Marketing programme at University at Buffalo provides students with a robust foundation in the theoretical and applied aspects of modern commerce. This degree is designed to prepare future leaders for the complexities of creating and managing effective marketing programmes in a globalised economy. Students develop the critical thinking skills necessary to evaluate market trends and implement strategic initiatives.

Why Business Administration - Marketing at University at Buffalo?

Studying at this institution offers access to the School of Management’s vibrant community of researchers and industry experts. The university hosts specialised facilities such as the Center for Marketing Analysis and the Behavioral Research Lab, which bridge the gap between academic theory and practical industry application. Students benefit from a curriculum that emphasises societal impact and transformative education within an inclusive environment.

Tuition Fee Breakdown

International fee: USD 14250 per semester
National fee: USD 14250 per semester
Local fee: USD 3535 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on the core pillars of market strategy and consumer insights. Modules may include:

Marketing Management
Consumer Behaviour
Digital Marketing
Brand Management
Marketing Research
Sales

Careers with Business Administration - Marketing

Graduates are well-qualified for a diverse range of professional roles within the commercial sector. The programme prepares individuals for high-impact positions in marketing management, where they oversee comprehensive promotional strategies and brand development. Additionally, students often pursue successful careers in professional sales and marketing research, utilising their skills to drive organisational growth and understand complex consumer dynamics. The Career Resource Center provides dedicated support to help students transition into these competitive industries upon completion of their degree.

Programme Structure

Courses include:

Marketing Research

Selling and Sales Force Management

Consumer Behavior

Seminar in Marketing

Product and Brand Management

Advertising and Promotion

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-22 00:00:00
- Apply before 2026-10-01 00:00:00 , International
Starting 2027-08-25 00:00:00
- Apply before 2027-02-01 00:00:00

Language

English

Duolingo English Test

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Buffalo, United States

Disciplines

Business Administration Marketing Management Studies View 1548 other Bachelors in Management Studies in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

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PTE Academic

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IELTS

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Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission to UB’s freshman class is selective and is based in part on the quality of your secondary school academic record and the number of spaces available in the class

You should feel confident applying to UB if you have an above-average academic record and have taken challenging courses in high school to help prepare you to be successful at university

UB uses a 4.0 grading scale and we expect students applying here to have the equivalent of a 3.0 on that scale. That is the same as a grade of B or 83 on a 100-point scale

English language requirements

Personal Essay

You must submit one (1) teacher recommendation

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28500 USD / year

≈ 28500 USD / year
Out-of-State

28500 USD / year

≈ 28500 USD / year
Domestic

Applies to you

In-State

7070 USD / year

≈ 7070 USD / year

Living costs

Buffalo

United States

920 - 1560 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Buffalo

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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