Overview

The Business Administration - Marketing at The City University of New York provides students with a robust foundation in functional business knowledge and specialised promotional expertise. This degree is designed to cultivate essential professional skills, including quantitative reasoning, information literacy, and critical thinking.

The curriculum is structured to ensure students gain a deep understanding of the modern marketplace while developing the ability to communicate effectively in diverse corporate environments. By integrating ethical reasoning into the core syllabus, the university ensures that graduates are prepared to handle complex challenges with integrity and analytical precision.

Each student benefits from a rigorous academic framework that balances theoretical concepts with practical applications.

Why Business Administration - Marketing at The City University of New York?

This institution is a nationally recognised centre of excellence, offering students access to highly trained faculty who are established leaders in their respective fields. The university provides a supportive environment with dedicated academic advisers to guide students through their educational journey.

Students benefit from a wealth of institutional resources, including comprehensive career development services and extensive research facilities. The programme's flexibility, including the option for online study, makes it an ideal choice for those seeking a prestigious qualification that fits a modern lifestyle.

Tuition Fee Breakdown

International fee: USD 620 per credit
National fee: USD 620 per credit
Local fee: USD 305 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is divided into a substantial business core and specialised concentration modules. Modules may include:

Business Core

Accounting
Computer and Information Science
Business
Economics
Mathematics
Psychology
Finance
Philosophy

Marketing Concentration

Marketing
Television, Radio and Emerging Media
Puerto Rican and Latino Studies
Sociology

Careers with Business Administration - Marketing

Graduates of this programme are well-equipped for a variety of professional roles across multiple sectors. The focus on marketing and management prepares students for careers in advertising, brand management, market research, and digital strategy.

The diverse skill set acquired during the course also opens doors to opportunities in corporate leadership, consultancy, and entrepreneurial ventures. Many alumni find success in international organisations, non-profit agencies, and creative industries, leveraging their expertise in consumer behaviour and strategic communication.

Programme Structure

Courses include:

Advertising and Direct Marketing
Television and Radio Advertising
Consumer Behavior
Principles of Selling
Ethnic Marketing and Multicultural Business
Fashion Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-09-01 00:00:00 , International
- Apply before 2026-09-15 00:00:00 , Local
- Apply before 2026-09-15 00:00:00 , National
Starting 2027-08-28 00:00:00
- Apply before 2026-12-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , Local
- Apply before 2027-02-01 00:00:00 , National

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Business Administration Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

International students should submit the application processing fee of $65 payable to UAPC, an official high school transcript (if the transcript is not in English, we will need a translation of your transcript word for word), copies of any mark sheets or exam certificates, and TOEFL score if the native language is not English.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18600 USD / year

≈ 18600 USD / year
Out-of-State

18600 USD / year

≈ 18600 USD / year
Domestic

Applies to you

In-State

9150 USD / year

≈ 9150 USD / year

Additional Details

NY resident: $3,465 per semester

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

New York City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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