Overview

Within the Business Administration (Marketing-Sales Management and Professional Selling) at Liberty University you will develop skills critical to understand the needs and preferences of consumers and how to effectively engage potential customers in personal sales and retailing environments.

You will learn business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.

In addition to the required core classes on the degree completion plan, each student is required to complete various cognate classes that specialize in sales management and professional selling.

Career Opportunities:

Branch Sales Manager
Sales Representative
Insurance Agent/Broker

Sales Manager
Real Estate Agent/Broker

Accreditation

Your business degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is a specialized accreditation for business-related programs. This is in addition to Liberty University’s institutional accreditation.

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Programme Structure

Courses include:

Marketing Research
Consumer Behavior
Sales Management and Professional Selling
Retailing and Category Management
Legal & Ethical Concepts for Decision Makers

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-18 00:00:00
- Apply before 2026-10-31 00:00:00 , International
Starting 2027-08-24 00:00:00
- Apply before 2027-03-31 00:00:00 , International

More details

International students: we recommend that you apply at least three months before the semester in which you plan to attend begins.

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Lynchburg, United States

Disciplines

Business Administration Marketing Management View 2301 other Bachelors in Business Administration in United States

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Academic requirements

GPA

3.1

English requirements

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TOEFL^® IBT

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PTE Academic

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IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission decisions are competitive and are based primarily on the following factors:

Cumulative (unweighted) GPA from high school or college

GED scores (if applicable)

Consistency and trends of grades

Results from the SAT, ACT, or CLT

Essay submission

50% of admitted students come from within the following mid-ranges:

High School GPA: 3.15-3.83

SAT (ERW* and math only): 1020-1220

ACT composite: 20-27

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24650 USD / year

≈ 24650 USD / year
Out-of-State

24650 USD / year

≈ 24650 USD / year
Domestic

Applies to you

In-State

24650 USD / year

≈ 24650 USD / year

Living costs

Lynchburg

United States

942 - 1540 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration (Marketing-Sales Management and Professional Selling).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Opportunities:

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Lynchburg

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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