Overview

At Marketing from Texas A&M University Central Texas, you will engage in an exciting and evolving field that ranges across the full spectrum of business types and sizes.

Our program equips students to create real customer value and to develop lasting customer relationships while applying ethical business leadership principles.

Students will participate in market research development, product innovation, promotional campaign design, and multichannel brand communications to meet the needs of consumers in the highly competitive, global marketplace.

Students at Marketing from Texas A&M University Central Texas will:

Exhibit cross-cultural competencies that aid in working with people from different cultures.

Demonstrate knowledge proficiency in the core business disciplines.

Demonstrate proficiency in the principles of marketing.

Exhibit an understanding of the consumer buying process.

Demonstrate proficiency in marketing research techniques.

Careers

Advertising Account Executive

Market Research Analyst

Consumer Behavior Analyst

Brand Manager

Sales Manager

Product Development Manager

Marketing Manager

Public Relations Director

Programme Structure

Courses included:

Financial Management

Business Computer Applications

Business Communications and Research

Business Statistics

Legal Environment of Business

Business Law

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-06-26 00:00:00 , International
Starting 2027-01-20 00:00:00
- Apply before 2026-11-21 00:00:00 , International

Language

English

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Killeen, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

TOEFL^® IBT

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IELTS

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Minimum 2.0 cumulative transfer GPA on a 4.0 scale

Minimum 30 academic, college-level transferable semester hours

Must be eligible to return to all previously attended institutions.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16032 USD / year

≈ 16032 USD / year
Out-of-State

16032 USD / year

≈ 16032 USD / year
Domestic

Applies to you

In-State

6240 USD / year

≈ 6240 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Students at Marketing from Texas A&M University Central Texas will:

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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