Placeholder image for Marketing

Marketing, B.B.A.

  • Anytime
    Application Deadline
  • 48 months
    Duration
Killeen, TX, United States
The Bachelor of Business Administration in Marketing program at Texas A&M University Central Texas provides the skill set and knowledge base necessary to jumpstart your rewarding career in the dynamic field of marketing. 
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Overview

As a BBA in Marketing student from Texas A&M University Central Texas, you will engage in an exciting and evolving field that ranges across the full spectrum of business types and sizes.  

Our program equips students to create real customer value and to develop lasting customer relationships while applying ethical business leadership principles.  

Students will participate in market research development, product innovation, promotional campaign design, and multichannel brand communications to meet the needs of consumers in the highly competitive, global marketplace.

Program Level Student Learning Outcomes

  • Demonstrate proficiency in written communications.
  • Demonstrate proficiency in oral presentations.
  • Evaluate the implications of an ethical dilemma from a variety of ethical frameworks/perspectives.
  • Produce a well-reasoned resolution to an ethical challenge.
  • Identify how the differences in business environment between countries may impact business decisions.
  • Exhibit cross-cultural competencies that aid in working with people from different cultures.
  • Demonstrate knowledge proficiency in the core business disciplines.
  • Integrate knowledge across multiple business disciplines.
  • Demonstrate how technology can support business decision-making.
  • Demonstrate proficiency in the principles of marketing.
  • Exhibit an understanding of the consumer buying process.
  • Demonstrate proficiency in marketing research techniques.

Career Opportunities

  • Advertising Account Executive
  • Market Research Analyst
  • Consumer Behavior Analyst
  • Brand Manager
  • Sales Manager
  • Product Development Manager
  • Marketing Manager
  • Public Relations Director

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:

  • Principles of Financial Accounting
  • Principles of Managerial Accounting
  • Principles of Microeconomics
  • Financial Management 
  • Business Computer Applications
  • Business Communications and Research
  • Business Statistics
  • Business Statistics
  • Legal Environment of Business
  • Business Law
  • Introduction to the Global Business Environment

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

You need the following GPA score:

Required score: 2

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Minimum 2.0 cumulative transfer GPA on a 4.0 scale
  • Minimum 30 academic, college-level transferable semester hours
  • Must be eligible to return to all previously attended institutions
  • Applicants pursuing an Applied Science or Aviation Science degree may meet this requirement utilizing select workforce education credit from an approved Associate of Applied Science (AAS) degree upon completion of 45 hours, to include all general education courses within the AAS.

Tuition Fee

  • International

    14744 USD/year
    Tuition Fee
    Based on the original amount of 7372 USD per semester and a duration of 48 months.
  • National

    14744 USD/year
    Tuition Fee
    Based on the original amount of 7372 USD per semester and a duration of 48 months.
  • In-State

    4616 USD/year
    Tuition Fee
    Based on the original amount of 2308 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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