Overview

Key Features

Marketing is an exciting career option that allows you to interface with the customer. In marketing, students will learn many different things, like how to segment customers and use analytical tools to discover the needs and wants of those customer groups. Analytical tools such as customer surveys, data analytics, and focus group techniques are some of the various discovery mechanisms taught in marketing.

Market research and data analytics, advertising, public relations, business development and sales, distribution, brand management, and retailing are among many of the various career avenues in this valuable and exhilarating field of study.

Skills acquired via the Business Administration - Marketing program at Texas A&M Texarkana are in high demand. By completing a degree in Marketing Management, students will set themselves apart to succeed in business.

Students will develop analytical skills in learning about product management, research techniques, global marketing, data mining, and customer relationship management. Students in marketing have the opportunity to learn and then subsequently return value to both their owned personal investment portfolios or to grow in their company business.

Careers

Careers and jobs are available in many areas. Some examples include the following: Market Analyst; Account Executive; Business Analyst; Customer Relationship Manager; Brand Manager; Account Representative; Advertising Designer; Project Manager; Buyer; Public Relations Representative; Product Manager; Business Development Representative; Sales Professional; Retailer; Business Owner.

Programme Structure

Courses include:

Marketing

Principles of Management

Business Communications

Production and Operations Management

Marketing Promotion

Essentials of MIS

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-06-01 00:00:00
Starting 2027-01-12 00:00:00
- Apply before 2026-10-01 00:00:00

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Texarkana, United States

Disciplines

Business Administration Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Resume

Letter of Intent/Interest

Three (3) Recommendation Letters

Official Transcripts

GMAT Scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12868 USD / year

≈ 12868 USD / year
Out-of-State

12868 USD / year

≈ 12868 USD / year
Domestic

Applies to you

In-State

8998 USD / year

≈ 8998 USD / year

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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