Mass Communication

Overview

If you enjoy writing, organizing information, engaging with media culture, and connecting with others, and aspire to a meaningful livelihood communicating ideas, proposals, and useful information to readers, listeners, viewers, and audiences worldwide from your company, computer, or community, Mass Communication program at Texas A&M Texarkana is the career path for you. 

What You’ll Learn:

• How to inform, explain, influence, persuade, mediate, and negotiate

• Critical thinking and precise reasoning in legal and ethical mass media issues

• Effective oral, written, visual, and digital communication skills

• Media literacy skills that will assist you in the analysis of the impact of mass communication on individuals and society

• A historical understanding of the evolution of media industries and technology that will assist you in mapping cultural change and allow you to take an active and responsible role in shaping our contemporary media culture

• The theoretical and practical principles of public relations and advertising

• The theory and practice of publication design and layout (including the Adobe Creative Suite, Adobe Photoshop, WordPress)

• The theoretical and practical principles of multimedia production (including the Adobe Creative Suite, Adobe Premiere)

Graduates of our program have produced marketing materials for the university, programmed a weekly film series with guest speakers, contributed to an A&M-Texarkana graphic design showcase, and planned a trip to the Turner Classic Movies Film Festival in Los Angeles. And our Mass Communication Club has competed at the Texas Intercollegiate Press Association convention and been awarded Student Organization of the Year.

Mass Communication Careers

• Advertiser

• Filmmaker

• Newscaster

• Broadcaster

• Fundraising Manager

• Press Secretary

• Communication

• Graphic Designer

• Producer