Overview

The Business Administration - Marketing programme at the University of South Carolina is designed to equip students with the leadership skills and practical knowledge required to excel in dynamic global markets. This comprehensive curriculum prepares graduates to meet the evolving demands of modern organisations through a focus on strategic decision-making and market analysis.

Why Business Administration - Marketing at University of South Carolina?

This programme stands out as the only online business degree completion path in South Carolina to hold full accreditation from AACSB International. This prestigious "gold standard" is held by fewer than 10 per cent of business schools worldwide, ensuring that the curriculum remains current and is delivered by highly qualified faculty. Students benefit from a culture of continuous improvement and a rigorous academic environment that facilitates future admission into accredited MBA programmes.

Tuition Fee Breakdown

International fee: USD 36976 per semester
National fee: USD 36976 per semester
Local fee: USD 12288 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is delivered in intensive eight-week sessions, allowing students to focus on core business competencies. Modules may include:

Composition
Composition and Literature
Calculus
Public Speaking
Interpersonal Communication
Macroeconomics
Microeconomics
World Civilization
American Government

Careers with Business Administration - Marketing

Graduates are prepared for a wide range of opportunities across almost every industry, as marketing functions are vital to every modern organisation. The programme supports diverse career paths ranging from people-oriented roles to highly analytical and quantitative positions. According to industry data, the training provided supports entry into many high-paying and fast-growing sectors. Students graduate with refined skills in written communication, critical thinking, and problem-solving, making them competitive candidates for promotion in the global marketplace.

Programme Structure

Courses include:

Principles of Marketing

Professional Communication

Principle of Management

Consumer Behavior

Principles of Marketing Research

Marketing Strategy and Planning

Business-to-Business Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-18 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 alternative credits

Delivered

On Campus

Campus Location

Columbia, United States

Disciplines

Business Administration Marketing View 1060 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed application (including essay and activities section)
$65 application fee or valid fee waiver for eligible students
School report form
Unofficial high school transcript

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

73952 USD / year

≈ 73952 USD / year
Out-of-State

73952 USD / year

≈ 73952 USD / year
Domestic

Applies to you

In-State

24576 USD / year

≈ 24576 USD / year

Living costs

Columbia

United States

999 - 1508 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Columbia

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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