Overview

Marketing is the function in business and nonbusiness organizations that is responsible for developing, pricing, distributing and promoting products, services and ideas.

What to Expect

At the Business Administration - Marketing BSc program offered at University of South Carolina, you will develop cutting-edge business knowledge and skills with a strong foundation in liberal arts and sciences. You will also gain global opportunities, cultural awareness and language appreciation. Through your coursework, you will be exposed to continuously updated technology, award-winning faculty, a team environment, field trips to leading industries and a variety of service-learning opportunities. Through these opportunities and internships, you will be able to develop hands-on experience in the field of marketing.

Careers

A major in marketing can prepare you for careers in:

sales

market research

nonprofit marketing management

purchasing

retail management

corporate marketing management

Programme Structure

Courses include:

Principles of Marketing

Professional Communication

Principle of Management

Consumer Behavior

Principles of Marketing Research

Marketing Strategy and Planning

Business-to-Business Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-19 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

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Credits

120 alternative credits

Delivered

On Campus

Campus Location

Columbia, United States

Disciplines

Business Administration Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed application (including essay and activities section)
$65 application fee or valid fee waiver for eligible students
School report form
Unofficial high school transcript

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

73952 USD / year

≈ 73952 USD / year
Out-of-State

73952 USD / year

≈ 73952 USD / year
Domestic

Applies to you

In-State

24576 USD / year

≈ 24576 USD / year

Living costs

Columbia

United States

999 - 1508 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What to Expect

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Columbia

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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