• Application Deadline
  • 48 months
    Duration
The Business Administration - Marketing major offered at the University of South Carolina in the Darla Moore School of Business will benefit from studying in a department that is widely acclaimed for its scholarly expertise in a variety of areas including consumer psychology, marketing strategy, research methods, behavioral pricing and marketing communications.
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Overview

Marketing is the function in business and nonbusiness organizations that is responsible for developing, pricing, distributing and promoting products, services and ideas. 

What to Expect

As a Business Administration - Marketing major offered at the University of South Carolina , you will develop cutting-edge business knowledge and skills with a strong foundation in liberal arts and sciences. You will also gain global opportunities, cultural awareness and language appreciation. Through your coursework, you will be exposed to continuously updated technology, award-winning faculty, a team environment, field trips to leading industries and a variety of service-learning opportunities. Through these opportunities and internships, you will be able to develop hands-on experience in the field of marketing.

Careers

A major in marketing can prepare you for careers in:

  • sales
  • market research
  • nonprofit marketing management
  • purchasing
  • retail management
  • corporate marketing management

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    122 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include: 

  • Principles of Marketing
  • Professional Communication
  • Principle of Management
  • Consumer Behavior
  • Principles of Marketing Research
  • Marketing Strategy and Planning
  • Business-to-Business Marketing

English Language Requirements

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    4.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

Academic Requirements

You need the following GPA score:

Required score: 2.5

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Fill out the University's application form completely.
  • There is a $100 non-refundable application fee for international students. Access our online application to begin.
  • Submit your official TOEFL, IELTS, or PTE Academic Test scores.
  • Submit all official (or attested) high school transcripts.

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    33523 USD/year
    Tuition Fee
    Based on the original amount of 33523 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

33,523 - 37,740 USD

Living costs for Columbia

  • 999 - 1510 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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